- CCFC, Other Groups Target 'Lorax' Movie Tie-Ins
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
The Campaign for a Commercial-Free Childhood has launched a campaign urging paren ...
- Ram Truck Boosts Country Music Efforts
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
Ram Truck is making a big commitment to country music this ye ...
- Becoming Human Again, For The First Time
Marketing: Causes, Doug Weinbrenner - Monday, February 27, 2012
We can all relate to overcompensating when we feel less than confide ...
- JetBlue, Kaboom Partner For 12th Playground
Marketing Daily, Tanya Gazdik - Tuesday, February 21, 2012
JetBlue Airways is inviting customers to vote on the next Kaboom playgrou ...
- Macy's Cause Campaigns Raise $16.7 Million
Marketing Daily, Sarah Mahoney - Tuesday, February 21, 2012
Macy's says shoppers went in big for its two cause-related holiday campaig ...
- Will Your Nonprofit Pick QR Codes Or NFC?
Marketing: Causes, Joe Waters - Tuesday, February 21, 2012
People may not be scanning QR codes forever, or passing their smartphon ...
- Social Experiments And Causes: The GROW SOLE Project
Marketing: Health, Elizabeth Elfenbein - Friday, February 17, 2012
Everyone knows about the Butterfly Effect, which shows how small actions c ...
- Cabot Creamery Launches Volunteer App
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Cabot Creamery is launching Reward Volunteers, a mobile app allowing volunteers ...
- Mixing Serious Causes With A Sense Of Humor
Marketing: Causes, David Hessekiel - Monday, February 13, 2012
Cause marketing is full of earnest appeals and images designed to tou ...
- There's Groupon, And Then There's Good Will
Engage:Affluent, Perry Allison - Friday, February 10, 2012
Why partnering with a charity is a better deal for brands ...
- From 'Liked' To Loathed, Komen Blinks
Marketing Daily, Sarah Mahoney - Saturday, February 4, 2012
Just days after sparking one of the biggest brouhahas in social medi ...
- The Mash-up Of Games And Cause Marketing
Marketing: Causes, Paul Jones - Monday, February 6, 2012
Almost everyone in the workforce today, excepting the oldest of the Boomer ...
- Oops! Susan G. Komen Rebranded
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Consultant Kivi Leroux Miller writes in her blog that SGK has n ...