- Etch A Sketch Capitalizes On Notoriety
Marketing Daily, Aaron Baar - Friday, March 30, 2012
After finding itself at the center of a political controversy earlier th ...
- Celebs Try On Depend Underwear For A Cause
Marketing Daily, Aaron Baar - Friday, March 30, 2012
Kimberly Clark's Depend brand is launching an extensive marketing effort to g ...
- Just For Men Backs NHL Beard-a-Thon
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
The NHL team-based local charityBeard-a-Thonprogram will, for the first time ever, benef ...
- Chipotle Recycles Billboards For Earth Day
Marketing Daily, Karlene Lukovitz - Monday, March 26, 2012
Fans who buy a bag -- selling exclusively on Chipotle.com ($18) ...
- Sierra Club Ad Campaign Takes On Coal
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
The Sierra Club is launching an advertising campaign that talks about t ...
- How To Get Up To $40,000 Per Month In Free Ads On Google
Marketing: Causes, Janet Driscoll Miller - Monday, March 26, 2012
I'm sure that the headline of this article seems too good ...
- Luta Makes Good, But Isn't Charity
Marketing Daily, Karl Greenberg - Wednesday, March 21, 2012
Luta articulates the conviction that "people are increasingly aware that what y ...
- Make People Like You, Not Just Your Cause
Marketing: Causes, Michele Campbell - Monday, March 19, 2012
When running the ING New York City Marathon in November for ...
- Raking In The Green: Benefits Of Efundraising And Digital Donation Sites
Marketing: Green, Allison Amato - Wednesday, March 14, 2012
How often do you receive free calendars, stationery sets, or custom return-addre ...
- How to Keep the Kony Cause Alive?
The Social Graf, Erik Sass - Tuesday, March 13, 2012
As the viral video "Kony 2012" leaves no doubt, Joseph Kony, t ...
- Kony 2012 and the Branding of Invisible Children
Video Critique, Larry Dobrow - Tuesday, March 13, 2012
So: the Kony video. Since I spent last week in a nightma ...
- 'Kony 2012' A Viral Marketing Lesson
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 12, 2012
The pure evil that Joseph Kony and the Lord's Resistance Army represen ...
- New Marine Corps Effort Aims For Diversity
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
The campaign, which highlights the breadth of the Marine Corps mission bo ...
- Thon Fundraising: A Rich Source Of Dollars And Inspiration
Marketing: Causes, David Hessekiel - Monday, March 12, 2012
Virtual events may be considered cutting edge these days, but bringing peop ...
- Ram Truck Backs First Response
Marketing Daily, Karl Greenberg - Thursday, March 8, 2012
Ram Truck is sponsoring The Weather Channel's "Responding by Storm" reports ...
- Red Cross Tracks Disasters via Social Media
The Social Graf, Erik Sass - Friday, March 9, 2012
While government spooks are sniffing around social media for surveillance purposes, there ...
- Stars Record Song For ConAgra Anti-Hunger Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, March 7, 2012
This year, ConAgra Foods' annual "Child Hunger Ends Here" campaign has i ...
- Partnership At Drugfree.org Taps Mark Tatum
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
The Partnership at Drugfree.org has elected the National Basketball Association's EVP ...
- Does The Source Of Charitable Action Matter?
Marketing: Causes, Paul Jones - Monday, March 5, 2012
The other day I came across an essay from a lawyer ...