• March 8, 2012

Ram Truck is sponsoring The Weather Channel's “Responding by Storm” reports on network and digital platforms. Reports track work of the First Response Team after U.S. weather disasters. Ram is donating heavy-duty trucks to the team.

The First Response Team of America is a nonprofit disaster relief organization that helps first responders and rescuers, and cleanup efforts. Content features field reports during live programming on The Weather Channel network, webisodes on weather.com and exclusive mobile and tablet content. 

Responding by Storm reports on The Weather Channel will be sponsored by Ram Trucks and will coincide with the launch of a new cross-platform campaign on the network and the digital properties, including cobranded executions on tablets and smartphones. Content also will be featured on www.ramtrucks.com.