- The 'Thumb Wars' Are Back On
Marketing Daily, Aaron Baar - Thursday, May 30, 2013
On the heels of an industry-wide effort to curb texting and drivi ...
- Country Time: Lemonade 'Stand-Tacular' Aids Kids
Marketing Daily, Karlene Lukovitz - Wednesday, May 29, 2013
Kraft Foods' Country Time Lemonade has launched a "Great American Lemonade Stand-Tacula ...
- Macy's Cranks Up Cause-Linked Shopping
Marketing Daily, Sarah Mahoney - Wednesday, May 29, 2013
Macy's, which has long used shopping events to link with popular cause ...
- Restaurants Reach Out To Oklahoma Victims
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 29, 2013
Restaurants ranging from big chains like Papa John's Pizza to a legi ...
- The Carrot And The Stick And The Chicken And The Egg
Garfield at Large, Bob Garfield - Wednesday, May 29, 2013
Carrotmob.org, a movement of do-gooders who have genetically modified the consumer boyco ...
- Keen Taps Happy Toes For New Line; Expands Presence
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2013
Fifteen-second videos feature a crowd of happy toes, ooh-ing and aah-ing ...
- Nike Dropping Livestrong Lines After Holidays 2013
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 29, 2013
Nike is terminating its nine-year merchandising partnership with Livestrong Foundation, the nonprof ...
- Sun Backs 24-Hour Big Tweet For Missing Children
Around the Net In OMD Europe, Nina Lentini - Sunday, May 26, 2013
The Sun supported charity Missing People by taking part in the B ...
- Spring Cleaning, Search Style
Marketing: Causes, Lauren Kade - Tuesday, May 28, 2013
If your allergies haven't told you already, it's springtime! Usually that mea ...
- Caring More About The Cause Than The Marketing
Marketing: Causes, Michele Campbell - Monday, May 20, 2013
If you read my post last month about volunteering at the Bost ...
- Campaigns That Refresh One's Enthusiasm
Marketing: Causes, David Hessekiel - Monday, May 13, 2013
The other day I realized that I'd slept through the 12th anniversa ...
- An Ad Only Kids Can See
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 8, 2013
A Spanish organization called the Aid to Children and Adolescents at Ri ...
- There Is No Place To Hide
Garfield at Large, Bob Garfield - Monday, May 6, 2013
Enforced transparency and social media have not only taken every institution fr ...
- Make Yours Top Of Mind
Marketing: Causes, Paul Jones - Monday, May 6, 2013
In April, Grey Matter Research released the findings of a survey th ...
- Barbara's Bakery Sweeps Ties In With Puffin-Saving Cause
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Barbara's Bakery -- makers of all-natural-ingredients products including Puffins and other cere ...
- Holy Home Goods! Barneys Unveils Lichtenstein Collection
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2013
Barneys New York says it is introducing a limited-edition line of ho ...