- RPA Gives To United Way
Marketing Daily, Karl Greenberg - Friday, December 21, 2012
This season, Los Angeles advertising agency RPA has raised more than $92,0 ...
- Alternative Giving Sites
Marketing: Causes, Lauren Kade - Monday, December 24, 2012
Tis the season for giving! Hopefully, everyone is having a successful year-e ...
- Empower Employees Through Charitable Giving
Marketing: Causes, Michele Campbell - Monday, December 17, 2012
Everyone's shopping for the holidays, and corporations are no different. 'Tis t ...
- American Red Cross Tells Emotional Stories
Marketing Daily, Tanya Gazdik - Thursday, December 13, 2012
The American Red Cross is launching a new "storytellers" campaign featuring unscript ...
- Cynicism Toward Charities Is On The Rise
Marketing Daily, Sarah Mahoney - Friday, December 7, 2012
New research from the marketing company finds that only 16% of consume ...
- Duracell And Hasbro Team For Holiday Effort
Marketing Daily, Karl Greenberg - Thursday, December 6, 2012
Duracell and Hasbro are doing a joint holiday cause-marketing campaign giving ...
- JetBlue Airways Matches Charitable Donations
Marketing Daily, Tanya Gazdik - Wednesday, December 5, 2012
JetBlue Airways will match all customer donations made through its TrueBlue Givi ...