- Ferrari Puts Donuts On Wrong Dish
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 10, 2012
Ferrari celebrated the 20th anniversary of its entry into China by layi ...
- The Five Things You Need To Know To Protect Your Trademark In China
Engage:Affluent, Patricia Pao - Wednesday, May 2, 2012
According to "Women's Wear Daily," Herms lost its appeal to the Chi ...
- Beijing Auto Show Rules
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 25, 2012
Not too long ago it would have been impossible to conceive ...
- P&G Shifts Agency Assignments In China
MediaDailyNews, Steve McClellan - Tuesday, April 24, 2012
Procter & Gamble has rejiggered its media assignments in China -- whe ...
- Ford Bets On SUVs In China
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
Ford Motor Co. is expected to introduce a full lineup of crossove ...
- Year Of The Dragon Heralds Furniture Boom
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 16, 2012
The Year of the Dragon is considered to be the luckiest ...
- Something's Fishy On Google's Chinese Landing Page
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 4, 2012
If you try to do a search in English, images drop fr ...
- 8 Things To Know To Engage Affluent Chinese Tourists
Engage:Affluent, Patricia Pao - Wednesday, April 4, 2012
The U.S. (and France) is a shopper's paradise for the Chinese. T ...
- A China Approach To Targeted Mobile Marketing
The Third Screen, Chuck Martin - Wednesday, April 4, 2012
The obsession with all things Apple holds true in China, where markete ...
- Fair Labor Auditor Uncovers Major Problems In Apple's China Factory
Online Media Daily, Fern Siegel - Thursday, March 29, 2012
The organization hired to audit Apple's factories in China released its repo ...
- Jaguar And Land Rover Go To China
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
British maker Jaguar Land Rover is the latest to ink a de ...
- Volvo Taps N.Y. Knicks' Jeremy Lin
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2012
Lin will be Volvo's brand ambassador to reach younger people interested ...
- DDB Moves Global Creative Center, CCO To China
MediaDailyNews, Steve McClellan - Thursday, March 8, 2012
In a move that speaks volumes about how the economic, marketing a ...
- I (Heart) Designer Handbags
Engage:Affluent, Patricia Pao - Wednesday, March 7, 2012
Since 2009, we have had the privilege of being able to surv ...
- Baidu Marketers Rise 12.7% To 311,000
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 20, 2012
Profits rose in the last quarter for the most popular search engi ...
- WPP's MJoule Enters China's Mobile Market
Online Media Daily, Mark Walsh - Thursday, February 9, 2012
WPP agencies GroupM and Tenth Avenue have joined forces to launch ...
- Company Sues Apple For IPad Name
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
A representative from a Chinese company suing Apple in a dispute ov ...
- Engaging Affluent Chinese Through Beauty Products
Engage:Affluent, Patricia Pao - Wednesday, February 1, 2012
For affluent Chinese customers, Beauty is the portal into luxury goods. Th ...
- Online Efforts Slam Apple Over China Facilities
Online Media Daily, Mark Walsh - Tuesday, January 31, 2012
Apple faces mounting pressure from consumer groups over harsh conditions that worke ...
- Luxury Sales In China
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
Luxury sales in the West are recovering from the global recession, b ...
- Everyone Wants A Piece Of Vast Chinese Market
Marketing Daily - Top of the News, Thom Forbes - Monday, January 16, 2012
While musing over the richness of human languages recently, I got ...
- The 10 Things You Need To Know To Engage The Affluent Chinese Customer
Engage:Affluent, Patricia Pao - Wednesday, January 4, 2012
Mainland China is a thriving marketplace. Growth will continue to be robu ...
- China: Brand Value, Ad Spend Enjoy Double-Digit Growth
MediaDailyNews, Steve McClellan - Tuesday, January 3, 2012
Talk about expansion opportunities: The top brands in China in 2012 a ...