- Permissions-Based Email Continues To Grow, But Click-Through Rates On Decline
Online Media Daily, Wayne Friedman - Wednesday, December 8, 2010
Although research suggests email is the preferred method of consumer communications wi ...
- Report: Click Fraud Reaching New Heights
Online Media Daily, Laurie Sullivan - Wednesday, October 20, 2010
Advertisers waste millions of dollars on fake ad clicks, eroding the credibili ...
- Suit Distinguishes Facebook's Click-Fraud Liability
Online Media Daily, Wendy Davis - Thursday, August 26, 2010
The mixed decision, issued this week by U.S. District Court Judge Jere ...
- Social Media Fraud on the Rise, Canadian Gov Warns
The Social Graf, Erik Sass - Monday, August 23, 2010
Last week I wrote about the results of a survey showing th ...
- How Ad Industry Might Base Impressions On Truth Vs. Fiction
SearchBlog, Laurie Sullivan - Wednesday, July 28, 2010
A metric technology from RealVu could potentially change the way clickable impressio ...
- Click-Fraud Rates Remain At Record Level
Online Media Daily, Laurie Sullivan - Tuesday, July 6, 2010
The average "innocuous invalid rate" in Anchor Intelligence's network declined to 29. ...
- Google Sued For Click Fraud For First Time In Five Years
Online Media Daily, Wendy Davis - Tuesday, June 1, 2010
A Seattle locksmith has sued Google for click fraud for allegedly chargi ...
- Facebook Scores Partial Victory In Click Fraud Case
Online Media Daily, Wendy Davis - Monday, April 26, 2010
In a mixed ruling in a click fraud lawsuit, U.S. District Cou ...
- Click Fraud In Social Networks Eases, But Rises To Highs Overall
Online Media Daily, Laurie Sullivan - Thursday, April 8, 2010
Click fraud has become less of a burden for companies that adverti ...
- Is Behavioral Targeting Being Used for Click Fraud?
Data and Targeting Insider, Steve Smith - Friday, February 5, 2010
Spyware was and still is the bane of neophyte PC users. ...
- Facebook Asks Court To Dismiss Click Fraud Cases
Online Media Daily, Wendy Davis - Monday, February 1, 2010
Several marketers sued Facebook for click fraud this summer, shortly after ...
- Professor Detects New Generation of Click-Fraud
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, January 13, 2010
Harvard Business School professor Ben Edelman has revealed what he says ...