- Why The IAB Shouldn't Worry -- Brands Love Digital And Will Renew Their Vows
London Blog, Sean Hargrave - Friday, January 6, 2017
The new IAB UK CEO wants brands to fall back in lo ...
- Fraud Hits Us Where We Live
Programmatic Insider, John Motavalli - Wednesday, December 28, 2016
International fraud is a huge problem and is threatening to seriously ha ...
- Judge Denies Criteo's Request To Serve Injunction Against SteelHouse
Around the Net in Real-Time, Tobi Elkin - Monday, October 31, 2016
A judge dismissed a request from France-based ad-tech company Criteo to have a preliminary injuncti ...
- ISBA Launches New Programmatic Guide Amid Transparency Concerns
Around the Net In MAD London, Sean Hargrave - Wednesday, September 21, 2016
ISBA has launched a new guide to programmatic advertising in response ...
- Programmatic Education -- Can It Really Paper Over Transparency Issues Between Brands And Agencies?
London Blog, Sean Hargrave - Wednesday, September 21, 2016
ISBA is helping advertisers to gain a better understanding of programmatic, b ...
- Criteo Finds Brand Support In Lawsuit Against SteelHouse Click Fraud Case
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 23, 2016
Ongoing civil litigation between Criteo and SteelHouse has brought a few clien ...
- How Injected Ads Contribute To The Fraud Problem
RTBlog, Tobi Elkin - Tuesday, August 2, 2016
DoubleVerify CEO Wayne Gattinella explains how injected ads are harming the digit ...
- Criteo Says Rival SteelHouse Ran A 'Counterfeit Click Fraud Scheme'
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 15, 2016
"Criteo, the France-based ad tech company, filed a lawsuit on Monday th ...
- Brands Warned They Are The Main Victims Of Growing Ad Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
In a new report commissioned by the WFA and Advertising Fraud Counci ...
- Brands Need Tougher Contracts To Combat Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
The World Federation of Advertisers has urged members to demand tougher contrac ...
- Brands Can Waste Billions Or Push Partners On Fraud And Viewability
London Blog, Sean Hargrave - Tuesday, June 7, 2016
When billions are wasted on fraud, shouldn't we have gotten further th ...
- Click Fraud Hijacks Bing, Google, Yahoo Searches
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2016
Malware created to take control of search queries by allowing third parti ...
- Ad Industry Bodies Unite To Fight Ad Fraud
Around the Net In MAD London, Sean Hargrave - Friday, May 13, 2016
The marketing industry has taken the next step to cut down ...
- Does UK Lead In Programmatic And Unviewable Connected Ads?
London Blog, Sean Hargrave - Monday, April 18, 2016
The UK leads Europe for programmatic adoption but also for unviewable a ...
- How Do You Get Better At Targeting People Who Ignore You?
London Blog, Sean Hargrave - Friday, April 1, 2016
You'd be surprised how many "gurus" are out there saying the k ...
- World Wide Prank: April Fools' Day Is Redundant
VidBlog, P.J. Bednarski - Friday, April 1, 2016
Online pranks are an everyday thing now, and fooling people is ju ...
- Cleaning Up Ad Fraud
Programmatic Insider, John Motavalli - Wednesday, March 9, 2016
Despite scary headlines that speak of $8 billion in fraud and ju ...
- The Myth About Clicks, Mobile And Desktop
MediaDailyNews, Laurie Sullivan - Tuesday, February 23, 2016
Advertisers looking for consumers to make a purchase, visit their stores, ...
- Click Fraud In India: It's The Wild East
Around the Net in Real-Time, Tobi Elkin - Thursday, December 10, 2015
AdExchanger weighs in on the interesting phenomenon of click fraud in Ind ...
- 'South Park' Takes On Native Ads
Around the Net in Video, P.J. Bednarski - Friday, November 20, 2015
Wednesday's episode also packed in commentary on ad-blocking. Covering clickbait, native advertisin ...
- Anti-Bot Tech Leads To Better Engagement, Says Study
Around the Net in Video, P.J. Bednarski - Monday, November 16, 2015
A white paper from video ad platform Videology and security firm Whi ...
- Ad Fraud Best Practice Guidelines Published
Around the Net In MAD London, Sean Hargrave - Friday, October 23, 2015
The UK body responsible for outlining online trading standards has published ...
- Reputable Publishers Distance Themselves From Bot Traffic
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
Fraudulent traffic is a problem that continues to plague digital advertising, particular ...
- The Many Faces Of Programmatic Ad Fraud
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
The topic of advertising fraud in the programmatic sector is a jugul ...
- Digging Deep Into Fake Ad Views By Bots
Around the Net in Video, P.J. Bednarski - Friday, September 25, 2015
This deep dive into the subject by Bloomberg Business shows how so ...
- The Ugly World Of Click Fraud
Around the Net In Media, Gavin O'Malley - Thursday, September 24, 2015
Bloomberg Businessweek investigates the murky world of click fraud, which will co ...
- Ad Fraud Stance Is Great - But Have Media Agencies Done Enough To Stop Brands Going Solo?
London Blog, Sean Hargrave - Thursday, September 24, 2015
GroupM's anti-fraud stance is to be applauded but agencies must wonder ...
- Is Native Gearing Up To Be The Answer To Display Concerns?
London Blog, Sean Hargrave - Wednesday, July 15, 2015
A year ago one in three media planners were interested in nativ ...
- Unilever CMO Warns Click Fraud Costs $6bn to $10bn A Year
Around the Net In MAD London, Sean Hargrave - Monday, July 6, 2015
Keith Weed, the chief marketing officer of the consumer goods company Unileve ...
- Unilever's Bold Move Makes Click Fraud A Very Public Discussion
London Blog, Sean Hargrave - Monday, July 6, 2015
Unilever has broken cover to discuss how 29% of Web traffic ...