- Will Rise Of The Programmatic Machines Spell The End For Media Agencies?
London Blog, Sean Hargrave - Thursday, July 2, 2015
Will brands go direct to market and ditch agencies? Will programmatic tu ...
- Fake Clicks And Likes Investigated By The 'Times'
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
British companies are being offered deals to inflate their Web site traff ...
- Ad Fraud - The Billion-Dollar Global Crime Nobody Appears Willing To Solve
London Blog, Sean Hargrave - Thursday, June 25, 2015
Advertisers lose billions every year to ad fraud, yet nothing is don ...
- Ad Fraud Guidelines Issued By JICWEBS
Around the Net In MAD London, Sean Hargrave - Thursday, June 18, 2015
UK industry Web standards body JICWEBS has ramped up plans to ro ...
- Click Fraud: Guidelines Are Nice, Prison And Fines Better
London Blog, Sean Hargrave - Thursday, June 18, 2015
We now have the click fraud guidelines and the signatories promising ...
- Havas Launches Quality Tool To Tackle Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
Havas Media Group has launched a Meta Quality Barometer to tackle ...
- Quality A Big Concern For Programmatic
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Marketplace quality is regarded a "serious" issue in the programmatic trading environme ...
- Blinkx Losses Sound Warning Bell On Online Video Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
News that Blinkx, the video advertising company, posted a pre-tax loss ...
- Marketers Drop Lawsuit Accusing Facebook Of Charging For 'Invalid' Clicks
Daily Online Examiner, Wendy Davis - Thursday, May 14, 2015
A group of pay-per-click marketers have dropped a long-running lawsuit accusing Facebo ...
- Calling All Video Ad-Buying Humans: You Should View This
RTBlog, Tyler Loechner - Monday, May 11, 2015
The quality of digital advertising has been top of mind of lat ...
- Pay-Per-Click Marketers Aim To Revive Class-Action Against Facebook
Daily Online Examiner, Wendy Davis - Friday, March 27, 2015
A group of pay-per-click marketers want to revive a class-action alleging th ...
- Dear Sir Martin Sorrell - The Transparency Needed in Advertising Isn't In Financial Reporting, It's In Agency Bills
London Blog, Sean Hargrave - Thursday, March 26, 2015
When Martin Sorrell claimed the industry needs transparency, you can imagine h ...
- I'm Bad, You're Bad -- How About An Agency-Brand Amnesty?
London Blog, Sean Hargrave - Wednesday, March 25, 2015
Nothing has been done about viewability in display campaigns until very recent ...
- All Must Play Their Part In Combating Ad Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2015
Responsibility falls on marketers to protect their brands from ad fraud, ...
- Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
London Blog, Sean Hargrave - Tuesday, March 24, 2015
When agencies and their trading desks' bills can include up to 5 ...
- Forensiq CEO Sendroff's (Probably) Endless Campaign Against The Botnet Fraudsters
VidBlog, P.J. Bednarski - Friday, March 20, 2015
"There are still scenarios where it is impossible to know if ...
- Bots More Prevalent On Video Sites, ComScore Figures Suggest
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
According to comScore results out today, in the UK, 89% of comScore ...
- Are Fraudsters Shifting To Video?
London Blog, Sean Hargrave - Thursday, March 12, 2015
Are fraudsters switching tactics to build bots that appear to be wor ...
- Viewability And Fraud - Same Thing Surely? Why The Different Approaches?
London Blog, Sean Hargrave - Friday, March 6, 2015
As watchdogs provide guidelines for combating fraud and viewability, marketers can't he ...
- Programmatic Budgets Don't Properly Account For Fraud
RTBlog, Tyler Loechner - Thursday, March 5, 2015
Sites that contain a hefty amount of fraudulent traffic, naturally, give advertise ...
- Anti-Piracy Program A Reminder That Ad Quality Concerns Run Deep
RTBlog, Tyler Loechner - Tuesday, February 10, 2015
The anti-piracy program unveiled Tuesday by the ad industry group known ...
- It's Time For Time To Replace Meaningless Click-Throughs
London Blog, Sean Hargrave - Thursday, January 29, 2015
Click-through rates and impressions are now effectively meaningless and so, as "T ...
- Trade Bodies Come Together To Tackle Ad Fraud
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
The advertising industry's trade bodies have confirmed that they will produce ...
- Viewability And Fraud Need To Be Prioritised - Then We Can Talk About Programmatic Data and Transparency
London Blog, Sean Hargrave - Thursday, January 15, 2015
Programmatic has one major trend for 2015. Stop allowing brands to p ...
- Beating The Bots -- 3 Top Tips To Success
MAD London, Rachel Powney - Friday, January 9, 2015
Understanding fraud, insisting on transparency and measuring results accordingly will help bran ...
- Nearly Three In Four FT.com Impressions On Open Exchanges Fraudulent
Around the Net In MAD London, Sean Hargrave - Monday, January 5, 2015
Cybercriminals are posing as British publishers, including the "Financial Times" and t ...
- Shape Up Or Ship Out -- FT.com Figures' Stark Warning On Digital Display
London Blog, Sean Hargrave - Monday, January 5, 2015
As "The Times" reveals that FT.com research shows nearly three in fo ...
- Another Report Identifies Growing Bot Traffic
Around the Net in Search Marketing, Laurie Sullivan - Sunday, December 21, 2014
A report found that bot traffic volumes fell to 56%, from 6 ...
- Is Clickbait Ethical? Is An Economic Armageddon Around The Corner?
Around the Net in Video, P.J. Bednarski - Monday, December 22, 2014
One common link warns readers of an imminent economic catastrophe in t ...
- Retailers Waste More Than Half Of Digital Budgets On Bot Traffic
MediaDailyNews, Laurie Sullivan - Friday, December 19, 2014
Suspicious Web traffic in the U.S. rose 36% sequentially in the thi ...