- Hyundai Marketing VP: Sonata's Our Brand's Core
Marketing Daily, Karl Greenberg - Wednesday, January 27, 2010
For Hyundai Motor America, this may be the most important year sin ...
- Innovation Can't Stop At The Product Level
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
Apple may be renowned for its innovative products, but innovation needs ...
- Sharper Image Hires New CMO
Marketing Daily, - Thursday, January 21, 2010
SharperImage.com announced today the hiring of Steve August as its senior vi ...
- Webroot Names Chris Benham First CMO
Marketing Daily, - Wednesday, January 13, 2010
In this new position, Benham, who has held marketing positions at Symant ...
- CMOs Must Take Responsibility For Connecting The Dots
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
CMOs have to refocus their attention away from aggressive advertising and promoti ...