- CMOs Laud Card-Linked Marketing
Marketing Daily, Tanya Gazdik - Thursday, April 24, 2014
Nine out of 10 CMOs who have used card-linked marketing experienced reven ...
- How Marketing Will Evolve Over The Next Six Years
MAD, Sasha Savic, Jennifer Statham - Thursday, April 17, 2014
Is your brand a champion of customer experience? Not just customer servi ...
- Trusted Content Closes Vendor Selection
Research Brief, Jack Loechner - Wednesday, April 9, 2014
According to new content marketing research by the Chief Marketing Officer Counci ...
- Agencies Need To Align Success With What Clients Are Bonused On
Around the Net In MAD London, Sean Hargrave - Friday, April 4, 2014
William Hill's CMO, Kristof Fahy, blasted the attitude of agencies that "ha ...
- The CMO Is Now The CM(?)
Marketing Daily, Karl Greenberg - Friday, April 4, 2014
One result is to make marketers chief product insight officers, since produ ...
- Salesforce Study Says CMOs Are Driving Revenue
Marketing Daily, Karl Greenberg - Thursday, April 3, 2014
Internally, marketers are focusing on data acquisition, testing and optimization, and flexib ...
- Marketing Playing A Larger Role In Business
Research Brief, Jack Loechner - Thursday, April 3, 2014
According to the current IBM C-Suite Study, CMOs are wielding more pow ...
- Brand Purpose Drives Digital At General Mills
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2014
"The old brand briefing for commercials is especially important in the digit ...
- Kimberly-Clark CMO Urges End To Status Quo
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2014
"The investment in the status quo is massive," says Clive Sirkin, speaki ...