- Serving The Next Billion
Marketing Daily, Eamonn Kelly - Thursday, November 13, 2014
As a group they are aspirational, have increased educational opportunities, have mobile-enabl ...
- CFOs Question Marketers' Ability To Prove ROI
Around the Net In MAD London, Sean Hargrave - Wednesday, November 12, 2014
The vast majority of finance directors feel they are unable to quanti ...
- The CMO/CIO Bond: Relationship Of The Future
Marketing Daily, Sarah Mahoney - Tuesday, November 11, 2014
What's more, Forrester predicts CMOs will see this shift as an opportuni ...
- CMOs To Remain In Post For 5 Years As Brands Think Long Term
Around the Net In MAD London, Sean Hargrave - Tuesday, November 11, 2014
Next year will see chief marketing officers (CMOs) begin to remain ...