- The Consumer: What's Old Is New Again
Media Magazine, - Thursday, November 1, 2007
The idea that you can merchandise, candidates for high office like breakfa ...
- Writers' Strike: Beginning Of The End For Current State Of Media?
Online Media Daily, Todd Merriman - Monday, December 3, 2007
The writers' strike has given corporations an opportunity to explore alternative advertisi ...
- Is Anyone Getting A Boost During The Writers' Strike?
Online Spin, Seana Mulcahy - Monday, December 3, 2007
Well, you know the writer's strike has been going on for abo ...
- 120 Reasons To Kill Yourself
Online Media Daily, George Simpson - Friday, November 30, 2007
In a show of industrial narcissism unmatched by anything other than N ...
- Pain Over Complexity Will Drive Advertising Innovation
Online Spin, dave.b , Max Kalehoff - Friday, November 30, 2007
One of the most difficult tasks in life is to boil ...
- A Bigger Footprint for Engagement: The Value of the Mid-Tail
Online Media Daily, Brad Agens - Thursday, November 29, 2007
Online brand advertisers know about the power of engagement--the more time ...
- Looking To 2008
Online Spin, Dave Morgan - Thursday, November 29, 2007
I've decided to try to get a jump on prognostications for 200 ...
- Media X: No Satisfaction Guaranteed
MediaDailyNews, Jack Feuer - Wednesday, November 28, 2007
The list of Things That Don't Work in American marketing is lon ...
- Kinetic Marketing: Training for Brands' Big Events
Online Media Daily, Chris Cunningham - Wednesday, November 28, 2007
I argue frequently about the importance of widgets: How they're an ...
- Consumer Stats You Can Use
Online Spin, Cory Treffiletti - Wednesday, November 28, 2007
I've said it before and I'll say it again: to become ...
- Why Brand Integration Belongs In Your Media Mix
Marketing Daily, Hamet Watt - Tuesday, November 27, 2007
A growing body of research shows brand integration has a significant, measurab ...
- Media Metrics: A Game Plan That Scored
Media Magazine, Jim Nail - Thursday, November 1, 2007
Now that we are deep into the NFL season, you may ...
- U.S. Election Only Part of the News In 2008
Online Media Daily, James R. Gregory - Tuesday, November 27, 2007
While the presidential campaign of 2008 will dominate the media and advertisi ...
- Word-Of-Mouth: Marketing's White Knight?
Online Spin, Joe Marchese - Tuesday, November 27, 2007
All marketing is "word of mouth"; it's just a question whose mou ...
- Targeting: A Crisis of Confidence
Media Magazine, Mark Green - Thursday, November 1, 2007
Some market and media researchers have moved from expensive random digit dialin ...
- Creating A Foundation For Maximizing ROI Of Web-Based Initiatives
Online Media Daily, Norman Guadagno - Monday, November 26, 2007
Marketing has always been about creating value. However, during the last decad ...
- Just Another Manic (Cyber) Monday
Online Spin, Seana Mulcahy - Monday, November 26, 2007
Happy Cyber Monday, dear readers. Before we took a little break f ...
- Beautiful Thanksgiving Sarcasm
Online Spin, dave.b , Max Kalehoff - Friday, November 23, 2007
Max has a blast from the past: an essay he wrote ...
- Branded: Participatory Entertainment
Media Magazine, Hank Kim - Thursday, November 1, 2007
In Google's hands, will YouTube become a neutered, sanitized and, thus, ad-friend ...
- Self-Regulation is Key to Managing Internet Privacy
Online Media Daily, Meir Zohar - Wednesday, November 21, 2007
In the last few weeks, we have seen Congress and the Feder ...
- Thanksgiving Wishes, And A Little Follow-Up
Online Spin, Cory Treffiletti - Wednesday, November 21, 2007
Last week I reminded everyone that customer service is one of t ...
- How to Connect With 'Connected Consumers'
Marketing Daily, Jeff Tidwell - Tuesday, November 20, 2007
Online communities are a vital source of feedback, opinion and input. H ...
- The Sell: Why You Need Fanboys
Media Magazine, Andrew Ettinger - Thursday, November 1, 2007
Driving through Kentucky I had two choices: Maker's Mark 18 miles ...
- How Widgets Turn Distributed Content into Distributed Marketing
Online Media Daily, Chris Cunningham - Tuesday, November 20, 2007
Nobody ever said online publishing is easy, but no amount of warni ...
- One Year Of Social Media Spinning
Online Spin, Joe Marchese - Tuesday, November 20, 2007
It's hard for me to believe that it has been just ov ...
- For Immediate Release
Marketing Daily, George Simpson - Monday, November 19, 2007
Journalists at Wired magazine and The Washington Post have apparently reached the ...
- The New Next: Living In The 4th Dimension
Media Magazine, Johanna Beyenbach - Thursday, November 1, 2007
Welcome to the world of 4D. No, it's not a new scien ...
- You've Got Competition: AOL Enters Digital Madison Avenue
Online Media Daily, Don Leon - Monday, November 19, 2007
With the recent announcement that AOL is moving its headquarters from Dulle ...
- Microsoft Needs Yahoo To Achieve Goals
Around the Net In Online Marketing, Ross Fadner - Friday, November 16, 2007
Microsoft's so-called "10, 20, 30, 40" plan may have left you scratchi ...
- For Immediate Release...
Online Media Daily, George Simpson - Friday, November 16, 2007
Journalists at Wired magazine and The Washington Post have apparently reached the ...