- The New Next: Are You Experienced?
Media Magazine, Johanna Beyenbach - Monday, December 31, 2007
When you work in advertising and media circles, the thought of reta ...
- The Consumer: Music for the Masses
Media Magazine, - Monday, December 31, 2007
I tend to shy away from alarmism. And frankly, predictions of do ...
- Fast Forward: Baby Loomer
Media Magazine, Joe Mandese - Monday, December 31, 2007
This is a big year for me. I turn 50. At o ...
- When YOU Is A Four-Letter Word
Online Media Daily, George Simpson - Friday, December 28, 2007
A new psychobabbly research report from Communispace apparently draws on the Masl ...
- Gestalt: Seismic Shifts Shake Media
Media Magazine, Christopher M. Schroeder - Thursday, November 1, 2007
Everyone agrees by now that the single most profound and structural chan ...
- Blogs Go Prime Time
Online Media Daily, George Simpson - Friday, December 21, 2007
Although the networks are actually saving money during the writer's strike, n ...
- Newspapers, Time To Disaggregate!
Online Spin, Dave Morgan - Thursday, December 20, 2007
My view is that the answer for newspapers today is pretty simpl ...
- Just An Online Minute... Two Giants -- And Google Foes -- Do A Deal
Just An Online Minute, Wendy Davis - Wednesday, December 19, 2007
Two Google enemies, Microsoft and Viacom, have banded together in a de ...
- The Strike's Impact On New-Media Economy
Online Spin, Joe Marchese - Tuesday, December 18, 2007
Last week's post on the writers' strike potentially leading to a bo ...
- Putting Your Best Face Forward
Online Media Daily, Rob Crumpler - Monday, December 17, 2007
"Nothing influences a person more than a recommendation from a trusted friend ...
- Looking Back At 2007 Brand Extensions Behaving Badly
Online Spin, Seana Mulcahy - Sunday, December 16, 2007
As much as I'd like to play the wish-I'd-thought-of-that game I li ...
- Giving Until It Hurts
Online Media Daily, George Simpson - Friday, December 14, 2007
NBC is giving cash back to a sampling of its advertisers, owi ...
- 10 Principles To Inspire Your Brand (And Maybe Save It)
Online Spin, dave.b , Max Kalehoff - Friday, December 14, 2007
Here are 10 key principles that should guide brand strategy. They've beco ...
- Six Months With Millions Of Moms
Marketing Daily, Maria Bailey, Emily Morris - Thursday, December 13, 2007
We spent six months networking with millions of moms across the Interne ...
- Consumer-Generated Audience: The Surprising Metrics For Family Decision Makers
Online Media Daily, Chris Cunningham - Thursday, December 13, 2007
Occasionally I have to remind people that social media is not compris ...
- Answering your Questions: Ad Budgets Will be Big Enough for Digital
Online Spin, Dave Morgan - Thursday, December 13, 2007
I'm going to start something new with this column today. Rather th ...
- Marketing Implications of an Open Verizon
Online Media Daily, Michael Megalli - Wednesday, December 12, 2007
Tuesday's USA Today article on AT&T "flinging open" its network (effective immediatel ...
- Will The Writers' Strike Drive Down The TV Upfronts?
Online Spin, Cory Treffiletti - Wednesday, December 12, 2007
As the year winds down, the press releases dry up a b ...
- Analyze This: How Granular Should We Get?
Media Magazine, John Spiropoulos - Thursday, November 1, 2007
In recent years, commercial ratings have come to the forefront of t ...
- The Writers' Strike: A Digital Media Boon?
Online Spin, Joe Marchese - Tuesday, December 11, 2007
Forgive me. I live and work in West Hollywood. I hadn't realiz ...
- Mythbuster: Let's Skip the Swagger
Media Magazine, Saneel Radia - Thursday, November 1, 2007
One phrase I've been hearing frequently over the last year is "med ...
- From Survival of the Fastest to the Thriving of the Fastest, Lifestyles in the Next Decade's "Imaginational Era"
Online Media Daily, Cheryl Swanson - Monday, December 10, 2007
We look out upon a 5- to-10-year time horizon to allow clien ...
- The Politics Of Online Advertising?
Online Spin, Seana Mulcahy - Monday, December 10, 2007
Have you begun to feel as if political advertising has saturated broadca ...
- User-Centric Networks
Online Spin, Dave Morgan - Thursday, December 6, 2007
You don't have to have been in the digital media business f ...
- [In]Sight: Attitudinal Adjustment
Media Magazine, Graeme Hutton - Thursday, November 1, 2007
If media agencies want to take the lead in the integrated marketi ...
- Are Widgets the New Black?
Online Media Daily, Kathy Sharpe - Wednesday, December 5, 2007
The very word "widget" sounds diminutive and non-intrusive. It hardly sounds descripti ...
- The Five Simple Rules Of Green Marketing
Marketing Daily, Jacquelyn A. Ottman - Tuesday, December 4, 2007
A strong commitment to environmental sustainability in product design and manufacturing c ...
- The Futurist: Campaign Dispatches
Media Magazine, Jonathan Haber - Thursday, November 1, 2007
Life on a bus is not all it is cracked up ...
- How To Use TV And The Internet To Tap Into The Baby Boomer Market
Online Media Daily, Peter Koeppel - Tuesday, December 4, 2007
In the past, advertisers have focused on reaching consumers in the 18- ...
- Brands: Become A Part Of The Content Or Become A Part Of History
Online Spin, Joe Marchese - Tuesday, December 4, 2007
When it comes to social media, forget the concept of advertising ...