Results for March 2009
  • Madvertising Is Fadvertising
    I am developing a new campaign called madvertising for a client that ...
  • Happiness Is Looking Up
    A recent story in the new york times bore a telling headline, ...
  • Return of the Age of Anxiety
    Hollywood has made a habit of giving loud shout-outs to madison avenue ...
  • Don't Be Boring
    Those who use social networking smartly will find success from being open ...
  • Segmentation And The Path Towards Content Personalization
    Content personalization on the Web means different things to different people. Generally, ...
  • The 30% Rule
    Making a communication "more universal" almost always results in the loss of ...
  • The Proof Lies In Mobile Growth
    The mobile device is quickly becoming the world's newest gateway to information. ...
  • The Authority Of Specialty
    A favorite ritual sparked this week's musing. Over the weekend, I joined ...
  • A Costly Gamble
    In the digital age, companies put their business at risk unless they ...
  • Try And Find Jesus On Your Own
    Some days I think I am sitting in a 1925 courtroom listening ...
  • What's A Girl To Do?
    Some fairytales do continue for girls even when women are long past ...
  • You Should Be Caught Using Twitter At Work
    Sure, you use social networks to keep up with your friends, share ...
  • Retail's Ecosystem
    As a medium, the store represents a complex environment. Like many such ...
  • Facebook Advertising: No Silver Bullet
    It's official -- in case you didn't know already. Facebook is massive. ...
  • Can't Take Your Call, Using My Phone
    Over the last three years, based on our analysis of data in ...
  • The Web (and Advertising) In 3-D
    Just about everyone agrees that the next stage of the Web is ...
  • Something's Fishy
    Visa's "Aquarium" ad, while well done, misses its mark by running on ...
  • Twitter: How Small Interface Changes Are A Big Win For Everyone
    At first glance, Twitter's recent interface changes seem to be relatively minor ...
  • CMOs Embracing Change
    The role of marketing has come a long way from the days ...
  • Creating Online Campaigns That Convert
    Online ads that motivate people to take immediate action is not easy. ...
  • The Oncoming Age Of Location
    This year at SXSWi, attendees and panelists were buzzing about location awareness. ...
  • The Huge Disparity In Online Ad Rates
    Way back in 1996 when I co-founded WebRep, the first online advertising ...
  • It's Alive: What Makes A Conference Thrive?
    Given the turbulent times in progress, I find myself focusing again on ...
  • Canon Fodder
    The real question is why Canon didn't use this as an chance ...
  • 'Over The Line' On Spring Break
    George Simpson is on vacation. He will return March 27. ...
  • Questions For Google On BT Plan
    Just last week, we awoke to the riveting news that Google had ...
  • Tasting The Social Media Rainbow
    Skittles has shown that it understands a fundamental tenant of social media ...
  • The Venom Of The Crowd
    When Adam Feldman, a theater critic and arts writer for Time Out ...
  • 2009 Advertising Industry Predictions
    Everyone is speculating about where the online advertising industry will go in ...
  • Carefree or Not?
    Apparently, to be considered a carefree brand you need to be either ...