- iSpot.TV Provides New Metrics To Track Ads In Real-Time
MediaDailyNews, Wayne Friedman - Monday, January 25, 2016
Expanding its efforts to measure traditional TV commercial activity, TV advertising research ...
- Pivotal's Wieser Estimates 2% Growth For Q4 National TV Advertising
MediaDailyNews, Wayne Friedman - Wednesday, January 20, 2016
National TV advertising for fourth-quarter 2015 has been estimated to have gro ...
- WideOrbit's WO Programmatic Adds Deal ID Support
Real-Time Daily, Felicia Greiff - Thursday, January 14, 2016
WideOrbit, an ad management software provider, announced its WO Programmatic platform n ...
- SpotX Announces Plans To Expand In Asia, Hires New JAPAC Managing Director
Real-Time Daily, Felicia Greiff - Wednesday, January 13, 2016
SpotX, a video inventory management platform headquartered in Denver, has announced ...
- LG Adding 50 Online Sites To Its SmartTVs
Around the Net in Video, P.J. Bednarski - Monday, January 11, 2016
LG will add streaming Internet channels from BuzzFeed and 50 others in so ...
- Programmatic TV Remains A Mixed Bag Despite Deeper Supply Pool
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 5, 2016
AdExchanger reports that video buyers see a future where they can bund ...
- Conviva Report Shows Online Demand For Premium Content
Around the Net in Video, P.J. Bednarski - Monday, January 4, 2016
Conviva's "Viewer Experience Report for 2015" shows viewer demand for TV-quality experienc ...