- Cross-Media Case Study: Show, Don't Tell
OMMA Magazine, Christine Champagne - Tuesday, November 9, 2010
When constructing the "Look What You Can Do"-themed campaign promoting the Olymp ...
- i-Opening: Americans Clamor For Tablet Computers
MediaDailyNews, Erik Sass - Tuesday, December 21, 2010
More than one in five Americans already own or plan to b ...
- USA's Character Blog Salutes Cultural Game-Changers
MediaDailyNews, Fern Siegel - Monday, December 20, 2010
The people have spoken -- at least those who weighed in ...
- PayPal, FourthWall Team With Canoe To Push T-Commerce
MediaDailyNews, David Goetzl - Thursday, November 18, 2010
PayPal and FourthWall Media have partnered with Canoe Ventures on developing n ...
- TRA Enlarges Research, Linking Viewership To Purchasing
MediaDailyNews, David Goetzl - Friday, September 17, 2010
TRA, the research company that seeks to offer insight into how specif ...
- Judge Dismisses Case Against Yelp Alleging Defamation, Coercion
Online Media Daily, Wendy Davis - Friday, September 10, 2010
A judge in Manhattan has dismissed a lawsuit against Yelp by ...
- The Revenge of Fred: Yes, (Lord Help Us) The Movie
VidBlog, Steve Smith - Friday, August 6, 2010
I am not sure what to say here except check the s ...
- ABC Approves Changes To Newspaper Circulation Rules
MediaDailyNews, Erik Sass - Tuesday, July 27, 2010
The Audit Bureau of Circulations has approved a wide-ranging series of revisio ...
- YouTube Plans CGM Masterpiece
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 7, 2010
With an emphasis on experimentation and community engagement, YouTube is
partnering ... - YouTube And RumbleFish Make 'Friendly Music' Together
Online Media Daily, Laurie Sullivan - Wednesday, June 23, 2010
YouTube and music licensing store RumbleFish unveiled the launch of Friendly Musi ...
- Census Consensus
MediaDailyNews, Gabe Samuels - Tuesday, June 22, 2010
The U.S. Census Bureau has renewed the faith of many in t ...
- Awww! Meredith Blends Pro-Am Video Into Nutritious, Sponsored Baby Formula
VidBlog, Steve Smith - Tuesday, June 22, 2010
If you surf away from YouTube and click off of the male-18-34-year-o ...
- Suburban Swagger: The Music Video
VidBlog, Steve Smith - Monday, May 10, 2010
Serialized viral video campaigns run the risk of overstaying their Web welcom ...
- Are Live Sports Next Frontier For YouTube?
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 3, 2010
From skateboarding dogs and viral marketing coups to personal video blogs a ...
- YouTube Developing Self-Serve Rental Model
Online Media Daily, Laurie Sullivan - Friday, April 30, 2010
YouTube engineers are working on a self-service method that will give moviemake ...
- Coca-Cola, Facebook, Microsoft, YouTube On Social Party Line
Online Media Daily, Laurie Sullivan - Thursday, April 29, 2010
Facebook Fans are important, but Mich Mathews, chief marketing officer at Microsof ...
- Previewing The Crowd-Sourced Ad World
VidBlog, Steve Smith - Thursday, April 29, 2010
At this week's Media Magazine Outfront Conference, keynoter and Current TV Chairm ...
- Word Of Mouth Matters, But People Still Look To Pros
Online Media Daily, Roy Bahat - Tuesday, April 27, 2010
A
recent report claims that avid gamers perceive expert reviews a ...
- SunChips Uses Contest Winner As TV Ad
Marketing Daily, - Thursday, April 22, 2010
The SunChips snack brand, from PepsiCo's Frito-Lay division, will broadcast the winni ...
- Frito-Lay, 'People' Team On Digital Effort
Marketing Daily, Aaron Baar - Tuesday, March 16, 2010
Over the course of the next few months, Lays will choose sele ...
- A Wake-Up Call
Online Media Daily, Lynne Capozzi - Monday, January 4, 2010
It's time for a wake-up call, media marketers: How open-source can op ...
- Ballad of the New Troubadour
OMMA Magazine, Brian Kelly - Friday, May 14, 2010
The new troubadour sits behind his computer clicking a mouse, angling ...