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SunChips Uses Contest Winner As TV Ad

The SunChips snack brand, from PepsiCo's Frito-Lay division, will broadcast the winning video from a consumer contest during prime-time via the distribution network of its partner in the promotion, Current TV, and on additional cable TV channels. The ad will run until the end of April, in honor of Earth Month.

SunChips challenged consumers to use Current TV's VCAM (Viewer Created Ad Messages) platform to create videos that encourage positive change in the world while featuring the brand's new 100%-compostable bag. The winning entry, "Little Steps," from Brooklyn, N.Y. resident Heather Kramer, was filmed in stop-motion video and shows the journey of one of the bags from the trash to the compost heap. The winner was chosen by Al Gore, former U.S. vice president and chairman/co-founder of Current TV.

The video is also featured on Current's and SunChips Web sites and in Frito-Lay social media channels. The contest is part of SunChips' broader consumer outreach platform, including a currently running national ad campaign, themed around encouraging consumers to take small steps toward greener lifestyles.--Karlene Lukovitz

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1 comment about "SunChips Uses Contest Winner As TV Ad ".
  1. Jonathan Sandak from Clear Channel Katz 360 , April 23, 2010 at 4:57 p.m.

    While this is all nice marketing and green friendly, I hate to think that we are celebrating junk food. Ooooh, check out that cool bag...but look at the ingredients and processed snack food high is salt, processed and genetically modified ingredients. Wow that bag is cool, dont worry that what is inside is bad for your health.