- CMO Council Launches Site For Content Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
The CMO Council has launched a Content ROI Center Web site, offeri ...
- How To Turn Short-Form Video Into Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
Here's a look at some of the key differences between Instagram a ...
- RESS For The Weary: Refreshing Your Marketing Strategy For Multi-Screen Engagement
Mobile Marketing Daily, Steffan Berelowitz - Wednesday, July 31, 2013
Multi-screen design must adapt not only to device but to user mod ...
- How To Turn Content Into Information
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 30, 2013
Optimizing content to serve up in search engine results makes good conte ...
- The Gen X CMO, Smarter Search And Smarter Content
Marketing Daily, Russ Mann - Tuesday, July 30, 2013
Agencies and ad-tech software creators need to be able to service t ...
- Kontera Adds Content Discovery Tool To Marketing Platform
Real-Time Daily, Tyler Loechner - Tuesday, July 30, 2013
Kontera, a content marketing platform, today added a self-serve content discovery to ...
- Hey - It's A Sponsored Content Travelogue!
Garfield at Large, Bob Garfield - Monday, July 29, 2013
Hey, it's summertime. Shouldn't you load the family into the car a ...
- Twitter Will Come To Resemble TV
Online Media Daily, Wayne Friedman - Thursday, July 25, 2013
Twitter will become more like TV as the rate of typical use ...
- Last-Click Attribution Model Shorts Content Creators
SearchBlog, Laurie Sullivan - Friday, July 26, 2013
About 88% of click paths require more than three clicks, content sit ...
- See This? Mobile Users Twice As Likely To Share Content On Their Social Networks
Mobile Insider, Steve Smith - Thursday, July 25, 2013
Well, go figure! Mobile devices really are person-to-person tools, despite our effor ...
- Mozilla Seeks To Share Firefox Users' Info With Publishers
PolicyBlog, Wendy Davis - Thursday, July 25, 2013
Mozilla is planning to roll out a system that will enable publishe ...
- TV-Related Content On Facebook Outpaces Social Media Rivals
MediaDailyNews, Wayne Friedman - Tuesday, July 23, 2013
Facebook TV-related content is estimated to be approximately five times that ...
- What Marketers Can Learn From The NSA Debacle
Marketing Daily, Michael Caccavale - Tuesday, July 23, 2013
Respecting privacy and creating personalized experiences don't have to be mutually exclusiv ...
- Commercial-Skipping? Slow It Down With Engaging Content
MediaDailyNews, Wayne Friedman - Tuesday, July 23, 2013
TV commercial-skipping can be slowed down with the right creative content. ...
- Most Content Marketers Plan Budget Hikes
Around the Net In OMD Europe, Nina Lentini - Sunday, July 21, 2013
New research has found that 64% of content marketers are planning ...
- How Instagram Complements Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 22, 2013
As search engine marketing continues to support content marketing, we're finding n ...
- Why Content Should Become Search Marketers' Top Priority
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 22, 2013
Ben Wills tells us how content can help marketers compete for sear ...
- Content Marketing Potpouri
Research Brief, Jack Loechner - Friday, July 19, 2013
According to a Blog post by Wishpond, companies that blog have 5 ...
- How To Take Responsibility for Top Search Rank
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 18, 2013
Stephen Aarstol tells us why a top search engine results page mea ...
- Why Brands Need To Start Thinking More Like Publishers
Marketing Daily, Jamie Tedford - Thursday, July 18, 2013
Content marketing is by many measures the future of social media advertisin ...
- How The Color Red Influences Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 17, 2013
Changing the color of the price from black to red on ...
- Hulu Owners Reject All Bids, Commit $750 Million To Service
MediaDailyNews, David Goetzl, Gavin O'Malley - Friday, July 12, 2013
After all the speculation about unhappiness and a bidding process, Hulu's owne ...
- How Native Ads Augment Search Engine Marketing
SearchBlog, Laurie Sullivan - Friday, July 12, 2013
There's a trend used by publishers to make native advertising content discoverab ...
- How To Analyze Consumer Reaction To Content
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 11, 2013
Too many companies overlook customer reviews. Daniel Burstein analyzed the data to determi ...
- MTV Insights Releases Young Millennial Study: 3 Implications For Marketers
Engage:Teens, Aaron Paquette - Thursday, July 11, 2013
Recently, MTV unveiled its findings of a study examining young Millennials-those betwe ...
- Talent Agency WME Takes Big Stake In Droga5
Raw, Steve McClellan - Thursday, July 11, 2013
Talent agency William Morris Endeavor has agreed to buy a 49% sta ...
- Content Selling: The Vendor Landscape
Marketing Daily, Peter Mollins - Tuesday, July 9, 2013
Just as content marketing has revolutionized B2B sales, content selling is becomi ...
- Under Armour 'Ready For August'
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
Under Armour is extending its largest-ever global campaign, "I Will", with ...
- How Content Marketing Fits Into Your Strategy
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 8, 2013
A roundup of 70 content marketing best practice and interviews with exper ...
- An Array Of Content Marketing Tools
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 3, 2013
Brian Honigman provides a long list of content marketing tools to he ...