- Context In Headlines Boosts Email Engagement
Email Marketing Daily, Jess Nelson - Monday, February 29, 2016
Readers are more likely to click on emails with subject lines th ...
- Verify The Responsible -- Ban The Blockers
London Blog, Sean Hargrave - Friday, February 26, 2016
Ad Block Plus reveals that a 30% cut will get you i ...
- Google AMP: Another Nail In Coffin Of Journalism?
MediaDailyNews, George Simpson - Thursday, February 25, 2016
Google's Accelerated Mobile Pages (AMP) officially launched this week. AMP helps ne ...
- Ad Vets Launch BrandStar Agency And Content Marketing Firm
MAD, Larissa Faw - Wednesday, February 24, 2016
The founders are Mark Alfieri and Pat Patregnani and their new female-focus ...
- Bloglovin' Expands With Acquisition Of Sverve
MAD, Steve McClellan - Friday, February 19, 2016
Bloglovin' said the deal would expand its native advertising offerings for bran ...
- Media Auditor Says GroupM Deal Lacks Transparency And Hurts Clients, Media Companies
MAD, Steve McClellan - Thursday, February 18, 2016
Media Auditor John Billett, chairman of UK-based IDComms has issued a high ...
- B2B Buyers Favor Trust and Responsiveness In Vendor Relationships
Research Brief, Jack Loechner - Friday, February 19, 2016
According to a recent study by LinkedIn, buyers crave information, but t ...
- A Less-Disruptive Advertising Future
Online Spin, Cory Treffiletti - Wednesday, February 17, 2016
How can we find a more harmonious way to bring advertising ba ...
- 'WaPo' Launches Re-Engage To Keep Mobile Readers Tapping
Publishers Daily, Erik Sass - Friday, February 12, 2016
The Washington Post is introducing a new way to raise engagement ...
- Agency's 'Valentine's Day Card Generator' Gives the Finger But Hasn't Lost The Agency Any Clients
Mediapsssst, Richard Whitman - Thursday, February 11, 2016
It's almost like the run-up to Christmas when every agency gets ...
- Content Engagement Drops To 2.19 Interactions Per Post Per Brand
SearchBlog, Laurie Sullivan - Friday, February 12, 2016
Marketers need to think of content, rankings and paid-search advertising as ...
- Nativo's Justin Choi: With Native, Focus On Content First
Native Insider, Tobi Elkin - Wednesday, February 10, 2016
Nativo founder Justin Choi weighs in on the importance of leading wi ...
- Super Bowl Keywords In Paid Search Link Cross-Media Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2016
Marketers spent big on the keywords "super bowl" and its variants ...
- Super Bowl 2016 Driving YouTube Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2016
Super Bowl 2016 content will generate thousands of searches and more th ...
- Some Clarity Vis-a-Vis Native Advertising And Content
MAD, Selina Petosa - Monday, February 1, 2016
Native ads have always been ambiguous by nature, with little to ...
- Conde Nast Entertainment Dives Into Unscripted TV
Publishers Daily, Erik Sass - Monday, February 1, 2016
High-end magazine publisher Cond Nast is doubling down on documentaries and reali ...
- 'LVRJ' Backs Adelson Stadium Project
The Daily Blog, Erik Sass - Tuesday, February 2, 2016
The Las Vegas Review-Journal published an editorial in staunch support of ...
- SEO: It's Really About Content
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 1, 2016
Marketers spend countless hours optimizing keywords, traffic volumes, recommended bids, but ...