- Mattel Turns To Crowdsourcing Community To Create Content
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2016
Christopher Keenan, EVP of content production at Mattel, wants to create ...
- Turner Sports, Google Create, Post Video Ads During Game
Television News Daily, Laurie Sullivan - Thursday, October 27, 2016
Turner Sports and Google have teamed to create in-the-moment video ads ...
- Senate Panel Calls 'Wrong' Time Warner CEO To Testify
Around the Net in Video, P.J. Bednarski - Thursday, October 27, 2016
After AT&T announced its $85.4 billion merger deal with Time Warner Inc ...
- BloomReach Acquires Hippo, Creates Content Management Business Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2016
BloomReach took a leap into content management Wednesday, announcing the acquisition ...
- Gating Content To Earn Leads
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 21, 2016
Have you ever considered gating your content to get leads? asks Ra ...
- Bloomberg Media Signs Distribution Deals With Trade Pubs
Publishers Daily, Sara Guaglione - Tuesday, October 18, 2016
Bloomberg Media announced a new third-party content partnership to distribute content fr ...
- Marketers Want To Measure Content's Impact, But How?
Around the Net In MAD London, Sean Hargrave - Monday, October 17, 2016
A new report from the Content Marketing Association on measuring effectiveness fou ...
- Participant Media Picks Up SoulPancake
Around the Net in Video, P.J. Bednarski - Friday, October 14, 2016
SoulPancake is a social good video property founded in 2009 by actor-comedi ...
- Louis CK Says 'Horace And Pete' Coming To Hulu
Around the Net in Video, P.J. Bednarski - Thursday, October 13, 2016
The video series the comedian debuted with no publicity, and sold ...
- Vemba, SpotX Partner On Video Syndication Suite
Real-Time Daily, Philip Rosenstein - Wednesday, October 12, 2016
Vemba, a video discovery and distribution platform, and SpotX announced on Wednesd ...
- Cord-Cutting And Content Creation: Who Is In Survival Mode?
TV Watch, Wayne Friedman - Wednesday, October 12, 2016
Longtime veteran media and TV executive Barry Diller says traditional TV ...
- Intel IQ Shares Its Content Strategy
SearchBlog, Laurie Sullivan - Friday, October 7, 2016
The amount of content and the demand for attention from brands continu ...