- Pretzel Crisps Jumps On Branded Video
Marketing Daily, Karlene Lukovitz - Monday, April 30, 2012
The videos target Pretzel Crisps' core consumer base -- women 25 ...
- BeFit Channel Healthy Response From YouTube Viewers
Online Media Daily, Gavin O'Malley - Monday, April 30, 2012
One could be excused for doubting Lionsgate's recent foray into online fitne ...
- Under Armour Woos Women With Social Goal-Setting
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Involving Twitter and Facebook, the site is "a competition to redefine t ...
- Pepsi Next Takes Over BuzzFeed
Marketing Daily, Karlene Lukovitz - Thursday, April 19, 2012
Pepsi Next took over BuzzFeed.com April 19 to promote its "Try ...
- Whole Foods Heightens Seafood Debate
Marketing Daily, Sarah Mahoney - Thursday, April 19, 2012
"This is a big deal," says Casson Trenor, senior markets campaigner f ...
- Driving In Heels: Dangers Highlighted In UK Pinterest Contest
Around the Net In OMD Europe, Nina Lentini - Monday, April 16, 2012
Confused.com is highlighting the dangers of driving in heels with a fi ...
- Philips Norelco Celebrates Playoff Beards
Marketing Daily, Aaron Baar - Wednesday, April 11, 2012
To further the promotion, the company has enlisted former hockey All-Stars Jere ...
- Safeway In Kids Earth Day Contest
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Safeway is partnering with the Go Green Initiative to launch the fir ...
- Pampers Targets Hispanic Consumers
Marketing Daily, Tanya Gazdik - Friday, April 6, 2012
Pampers feels it is important to recognize the 'cultural duality' Latino paren ...
- McCormick Dives Into Pinterest
Marketing Daily, Karlene Lukovitz - Tuesday, April 3, 2012
No mystery here: The millions of Pinterest users are predominantly female, 25-4 ...
- MRM Feeds Gen Y Lions
Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2012
In a clever bit of Gen Y stroking, digital agency MRM h ...