News Brief

MRM Feeds Gen Y Lions

In a clever bit of Gen Y stroking, digital agency MRM has cooked up kind of a Cannes-test: Any of its staff born after June 23, 1983 (that means 28 or younger) can win an all-expense paid trip to Cannes this June. Entries, which are to be posted on an external microsite, include a single paragraph as well a visual representation that explain why the contestant is the best candidate to characterize “I am MRM” at the industry’s fanciest shindig.

Of course, it’s not a total freebie: Whoever wins the Young Lions pass must also blog while in France, as well as write about it for the agency when he or she returns.

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