- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- Programmatic Hit Bottom, Then Began To Climb In April: Analysis
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2020
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Gro ...
- Making Sense Of Google's Cookieless Environment
Digital News Daily, Laurie Sullivan - Tuesday, April 14, 2020
A study released Tuesday helps marketers understand Google Ad Exchange's performance acro ...
- Facebook CPMs Crash, Fall To All-Time Low
MediaDailyNews, Joe Mandese - Wednesday, April 8, 2020
It has been assumed that Big Digital platforms would be first ...
- Explaining CPM Increase: Q&A With SQAD's Marc Krigsman
MediaDailyNews, Charlene Weisler - Wednesday, February 19, 2020
Krigsman: "As fragmentation happens, we're seeing CPMs and rates go up." ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2020
Flipboard has rolled out a native paid-content program introduced last year ...
- Gray Television Plans To Move To Using Impressions
Digital News Daily, Karlene Lukovitz - Thursday, September 26, 2019
CEO Hilton Howell, Jr. reveals the company's intention while accepting the Broadcast ...
- NBCU's Upfront Hits $7B, Digital Up 50%
Television News Daily, Wayne Friedman - Thursday, July 25, 2019
For its prime-time programming on the NBC Television Network, the network post ...
- LinkedIn Introduces Pricing Model To Align With New Marketing Objectives
Digital News Daily, Laurie Sullivan - Friday, July 12, 2019
Brand awareness, website conversion and job applicants are the new objectives add ...
- Nets Propose 15%+ Prime-Time CPM Hikes, Cite D2C Brand Demand
Television News Daily, Wayne Friedman - Thursday, May 30, 2019
Growing D2C brands are willing to pay near full CPM prices f ...
- Oath Debuts Programmatic Audio Ads, Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 12, 2018
Oath on Monday announced the ability to buy and manage digital aud ...
- Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Digital News Daily, Laurie Sullivan - Friday, November 2, 2018
Google Ads added a new category for tv under the "performance ...
- Data Shows Programmatic Video Ad Buys On The Rise
Digital News Daily, Laurie Sullivan - Friday, October 26, 2018
The amount spent on mobile video advertising overall rose 41% in ...
- The Need For Diversified Pricing Models: Why CPM Is Not Enough
Marketing Insider, Catherine Flint - Friday, September 14, 2018
Marketers should consider diversifying their pricing models in a way that accommodat ...
- AerServ Clients Can Now Transact On Cost-Per-Completed-View Basis
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
AerServ announced on Tuesday that clients now have the ability to transa ...
- Is It Getting Cheaper To Drive App Installs?
MoBlog, Gavin O'Malley - Tuesday, February 28, 2017
Is it getting cheaper to drive app installs across iOS and Andro ...
- 15 Things You Need To Know About Programmatic Native
Native Insider, Tobi Elkin - Wednesday, February 1, 2017
Programmatic native is becoming an increasingly important way for advertisers to achie ...
- Why January Isn't December
Around the Net in Video, P.J. Bednarski - Friday, January 27, 2017
CPM rates tend to go up from the beginning of the ye ...
- Forget Programmatic: Could Email Be A More Effective Channel For Publishers Struggling To Monetize?
RTBlog, Tobi Elkin - Thursday, January 12, 2017
Earlier this week, I wrote about Medium's job cuts and its decisi ...
- How About A Shift To A Viewable Time-Spent Metric?
RTBlog, Tobi Elkin - Monday, January 9, 2017
Charlie Fiordalis, Chief Digital Officer at Media Storm thinks digital media nee ...
- MediaMath Will Offer Brands Ability To Buy Influencer Marketing Programmatically
Real-Time Daily, Tobi Elkin - Tuesday, December 27, 2016
MediaMath is partnering with ROI Influencer Media, a media firm that connec ...
- AppNexus Whitepaper Offers Tips On Holiday Season Media Buying
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
A post in the AppNexus blog reports that brands spend the mo ...
- IAB Excited (And Cautious) About Virtual Reality
VidBlog, P.J. Bednarski - Monday, September 26, 2016
A new report suggests consumers shouldn't keep being told it's the greate ...
- Global Social Media Trends
Research Brief, Jack Loechner - Friday, September 23, 2016
In the e-commerce industry, Germany has the highest Facebook CTR (Click Throu ...
- Fill Rates During GOP, Dem Conventions Jump Over 20%
Real-Time Daily, Philip Rosenstein - Friday, September 9, 2016
According to Wise Data Media, the Democratic and Republican conventions in Ju ...
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%
Real-Time Daily, Philip Rosenstein - Wednesday, August 10, 2016
Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media ...
- Loyal Viewers Vs. The Hordes Of 'Uniques'
Online Video Daily, Field Garthwaite - Friday, July 29, 2016
Billions of views are great, but cultivating loyal viewers who keep comi ...
- SourceKnowledge Launches Native Video Ad Unit For Non-Video Inventory
Real-Time Daily, Philip Rosenstein - Tuesday, July 5, 2016
Canadian ad tech firm SourceKnowledge on Tuesday kicked off a new nati ...
- As More Companies Make Programmatic Inventory Available, CPMs Are Rising
RTBlog, Tobi Elkin - Thursday, June 16, 2016
Report finds average CPMs for premium video inventory in private marketplaces ...
- Polar: For Branded Content, Kick CPM To The Curb
Native Insider, Tobi Elkin - Wednesday, June 15, 2016
Research from Polar finds cost per view (CPV) a more compelling med ...