- Polar: For Branded Content, Kick CPM To The Curb
Native Insider, Tobi Elkin - Wednesday, June 15, 2016
Research from Polar finds cost per view (CPV) a more compelling med ...
- The $735,000 Effective CPM
Show Daily, Joe Mandese - Thursday, June 9, 2016
When it comes to the 2016 Presidential campaign, the most effective C ...
- The $735,000 Effective CPM
Television News Daily, Joe Mandese - Thursday, June 9, 2016
The most effective CPM of the 2016 Presidential Campaign is about $735,00 ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'
Television News Daily, Joe Mandese - Thursday, June 9, 2016
In an opening keynote at MediaPost's TV Insider Summit, Eric Fischer call ...
- CPMs? Cost-Per-View Is Future Of Branded Content Pricing
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 8, 2016
In a blog post, Polar advances a radical position on the prici ...
- Demanding 100% Viewability Makes A Good Headline, But It Isn't Worth The Price
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 10, 2016
"One hundred percent sounds like the best there is – but that&rsquo ...
- Android Inventory Soars On Exchanges, Demand Shifting To Private Markets
Real-Time Daily, Tobi Elkin - Tuesday, April 19, 2016
A report by PubMatic said advertisers are increasingly targeting Android users, Andro ...
- DataXu Releases Report On Ad Fraud: Auto, CPG And Telecom Sectors Most Affected
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
Programmatic marketing software provider DataXu on Monday released the findings of ...
- Pandora CRO Speaks To Plans For Programmatic Audio
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 30, 2016
After a shakeup that included appointments of a new CEO, CFO, C ...
- Average Smartphone Order Size: $89; Mobile Conversion Rates Half Of Desktop's
Mobile Insider, Chuck Martin - Thursday, March 24, 2016
Mobile commerce has grown so much globally over the years that there ...
- Cost Per Engagement Pricing Gains Currency
Programmatic Insider, John Motavalli - Tuesday, March 15, 2016
Are new forms of ad pricing -- CPE, CPA or CPI ...
- Political Campaigns Pay Different Programmatic Costs In South Carolina, Nevada
MediaDailyNews, Philip Rosenstein - Thursday, February 25, 2016
Presidential campaigns and super PACs have been using a variety of strategie ...
- AppNexus Describes Impact Of Fraud Cleanup On its Exchange
Around the Net in Real-Time, Tobi Elkin - Thursday, February 18, 2016
AppNexus this week reported that Average CPMs on its platform rose sharp ...
- Rubicon Project Is Beta Testing Header Bidding For Mobile Apps
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 16, 2015
AdExchanger reports that Rubicon Project is beta testing header bidding in mobi ...
- Prep & Predictions: ChoiceStream's Anna McCarthy On 5 Things You Need To Know For 2016; Clients Will Demand More
RTBlog, Tobi Elkin - Wednesday, November 25, 2015
Here, McCarthy takes a crack at 2016 predictions and places an emphas ...
- Traffic Quality Crackdown Kicks Off Record Price Rise
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 24, 2015
More news on the AppNexus debacle. The Drum reports that the compa ...
- Native Video Leaps On Twitter, Periscope And Vine
Around the Net In MAD London, Sean Hargrave - Wednesday, October 28, 2015
Twitter wants to build out its advertising offering on the claim th ...
- New Model Estimates Ad Waste For Programmatic Buyers
RTBlog, Tyler Loechner - Friday, June 26, 2015
We cover a slew of topics here in 'Real-Time Daily' that a ...
- Three In Four Publishers Will Increase Video Inventory To Meet Demand
Around the Net In MAD London, Sean Hargrave - Wednesday, June 10, 2015
Almost three-quarters of publishers have pledged to inject more video inventory in ...
- Quality Content Is Quality Content -- Why Differentiate On Print Or Digital?
London Blog, Sean Hargrave - Tuesday, May 19, 2015
Digital inventory has been undervalued for a long time, but now th ...
- 'Financial Times' Introduces Ad Rates By The Hour
Data and Targeting Insider, Steve Smith - Monday, May 18, 2015
For the umpteenth time in 20 years, a major publisher is tryi ...
- Bots Change The Rules For CPMs More Than You Think
Metrics Insider, Niels Meersschaert - Tuesday, April 28, 2015
The CPM has long been our default currency, within both the dire ...
- Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
Local media programmatic CPMs are less than half of local advertising so ...
- Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
London Blog, Sean Hargrave - Monday, March 23, 2015
Publishers appear to be fighting back against programmatic's "race to the botto ...
- New Pricing Model Could Drive User Attention For Multiscreen Online Video
Video Insider, Doug Conely - Thursday, March 19, 2015
Brands and publishers are increasingly turning to online video advertising across multip ...
- Can Viewability Co-Exist With Programmatic Media?
Programmatic Insider, Brian Nadres - Monday, March 2, 2015
Viewability continues to be one of the biggest media buying concerns f ...
- Facebook CPMs Up 700% While ROI Doubles
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Overall Facebook advertising costs and ROI have seen an increase from la ...
- AppFlood Revamps CPM Buying, Lets Marketers Target On CPI-Like Basis
Real-Time Daily, Tyler Loechner - Thursday, November 13, 2014
Break out your acronym chart. AppFlood, a mobile ad exchange, on Thursd ...
- Programmatic, Video, Mobile Driving U.S. Display Ad Growth To $37B in 2019
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2014
Online display advertising in the United States will grow from $19.8 billi ...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
In a freewheeling conversation that touched on everything from the role ...