- Media Metrics: Boardroom, Meet Blogroom
Media Magazine, Owen Hannay - Thursday, November 29, 2007
By now, much of the advertising world is hip to the benefi ...
- SMG Creative Spin-Off Signals Watershed Moment, Others Acknowledge Similar Shifts
MediaDailyNews, Joe Mandese - Thursday, December 20, 2007
A decade after Madison Avenue began unbundling the worlds of media a ...
- SMG Eyes 'Agency Of The Future,' Expands Creative Services Role
MediaDailyNews, Joe Mandese - Wednesday, December 19, 2007
In the boldest leap yet by a major media agency into t ...
- Free Agent: Collaborate or Die
Media Magazine, Lisa Seward - Thursday, November 29, 2007
A realization hit me as I started on the road home. Hou ...
- Horizon Gets Creative, Literally: Will Mine, Exploit Art Of Media Creativity
MediaDailyNews, Joe Mandese - Friday, December 14, 2007
At a time when some of Madison Avenue's big, full-service agencies a ...
- XLNTads.com Furnishes Cheaper Spots To Allow Scale
Online Media Daily, Gavin O'Malley - Monday, December 3, 2007
The idea behind XLNTads is to exploit the cheap labor and sca ...
- Philips Electronics Simplifies Shopping With Another Non-Intrusive Campaign
Creative Media Blog, Amy Corr - Monday, November 26, 2007
Philips Electronics is a company that produces marketing strategies that are hea ...
- Health Net Makes Documentary-Style Case For Its Customer Service
Creative Media Blog, Amy Corr - Monday, November 19, 2007
Cutting through the clutter that is healthcare ads is no easy fea ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, November 7, 2007
Perform random acts of "Road Joy." Pennzoil print ads take on ...
- Seed-Packet Campaign Grows Two Kinds Of Green
Creative Media Blog, Amy Corr - Monday, November 5, 2007
Have you ever seen a business card with the potential to gr ...
- Wired Magazine, Xerox Take Creative Media 'Best In Show'
MediaDailyNews, Joe Mandese - Wednesday, October 31, 2007
For the second consecutive year, a finalist in the Business Media catego ...
- And the Winners Are...
Media Magazine Supplement, Staff Writers - Wednesday, October 31, 2007
Wired Magazine takes Best in Show for its winning work with Xero ...
- Finalists in Creative
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
Media execs can be just as artful as the people drawing ...
- Spin The Hair Product Bottle
Creative Media Blog, Amy Corr - Monday, October 29, 2007
Redken put a twist on the game Spin the Bottle in suppo ...
- Interactive Agency Of The Year: MEC Interaction
OMMA Magazine, Tanya Gazdik - Monday, December 31, 2007
While some agencies struggled to retain accounts in 2007, MEC Interaction turn ...
- Agency Of The Year -- The Next Big Thing: Publicis' Insight Factory
OMMA Magazine, Gavin O'Malley - Monday, December 31, 2007
Effective advertising means maximizing touchpoints between the brand and the consumer. Effecti ...
- Silver Agency Of The Year: MindShare Interaction
OMMA Magazine, Christine Champagne - Monday, December 31, 2007
To say that MindShare Interaction was abuzz with activity in 2007 ...
- Best Web Design And Development Agency: AKQA
OMMA Magazine, Susan Kuchinskas - Monday, December 31, 2007
You know those creative types: always a bit off. But indie AK ...
- Search Agency Of The Year: 360i
OMMA Magazine, Joe Mandese - Monday, December 31, 2007
Let's get one thing straight from the top, 360i doesn't call itse ...
- Creative Agency Of The Year: OMD Digital
OMMA Magazine, Gavin O'Malley - Monday, December 31, 2007
Supporting the pioneers. Putting their (client's) money where their mouth is. Shaking- ...
- Best Media Planning And Buying Agency: Deep Focus
OMMA Magazine, Adrienne Mand Lewin - Monday, December 31, 2007
When HBO hired Deep Focus to promote its new series Flight ...
- A Sneaker Saves the Day
OMMA Magazine, Christine Champagne - Thursday, November 1, 2007
Porcupines are generally thought of as prickly fellows - but not J ...