Search Agency Of The Year: 360i
360i
Welcome to the Machine
Let's get one thing straight from the top, 360i doesn't call itself a search optimization agency, and it doesn't think of itself that way. It's an agency - pure and simple - that happens to be expert in optimizing search results (both paid and organic), behavioral marketing, social media and a lot of other apps that are synonymous with search. Yes, the 10-year-old shop grew up in the search space, and it's probably best known for that, but what it really is, is a metrics-driven agency that utilizes search techniques at the core of its strategies to help clients activate consumers to go somewhere or do something.
CEO Bryan Wiener and his team call the approach "search informed marketing," and it is winning clients, including some that happen to be among the most media savvy in the world. Actually, they are the media. When NBC, MSNBC, Bravo, Discovery, Comedy Central, MTV, Nickelodeon, Food Network, HGTV and USA Network want to drive people to their destinations they turn to 360i to trigger the search, or social media, and distributed media applications that might induce a search.
"360i has taken the time to really learn NBC Universal's business and help us develop a customized and cutting edge approach to search," gushes Marc Esper, vice president of search at NBC Universal. "Thanks to their dedication and innovation, we are on track to deliver more than three times our original traffic projections this year for search. In addition, they have provided us with a treasure trove of information about what our users are doing online through their Search Informed Research platform."
The strategy is working. Those kind of results led Google to give 360i its coveted "Marketing Machine" honor, and it's for the same reasons that OMMA magazine has selected it as our Search Agency of the Year for 2007 - even if they don't call themselves that.
Recent OMMA Magazine Articles
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
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Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
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Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
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