- Eight in Ten Holiday Shoppers Giving $28 Billion In Gift Cards
Research Brief, Jack Loechner - Friday, December 9, 2011
According to NRF's 2011 Holiday Consumer Intentions and Actions survey conducted ...
- Twitter Tests 'Self-Serve' Ad Platform
Online Media Daily, Laurie Sullivan - Thursday, December 1, 2011
Twitter finally began rolling out what it calls "self-serve" ads earlier th ...
- Private-Label Credit Card Spending Drops
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2011
Private-label card spending dropped 14.4% percent last year, primarily due to ...
- Shopkick Teams With Visa On Purchase Rewards
Online Media Daily, Mark Walsh - Monday, November 21, 2011
Mobile shopping app shopkick has lured users with the ability to off ...
- International Carriers, ISIS Endorse Next Step in NFC Evolution
Online Media Daily, Steve Smith - Thursday, November 17, 2011
Near-field communications models for making m-payments and engaging in next-generation mobile marketi ...
- Visa's Super Bowl Sweepstakes Ad Hits The Air
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
NFL partner Visa in September unveiled "You and 10 Super Bowl Sweepstakes ...
- You Will Be Punked By Your Credit Card
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
The two largest credit-card networks, Visa Inc. and MasterCard Inc., want ...
- Capital One Targets Small Biz With Spark
Marketing Daily, Tanya Gazdik - Thursday, October 20, 2011
Its Spark Miles and Spark Cash cards will offer the highest-value rewar ...
- Public Not Ready To Whip Out Mobile Wallets
Online Media Daily, Mark Walsh - Tuesday, October 11, 2011
As companies from Google to Visa and MasterCard to PayPal battle f ...
- Groupon Goes After Customer Loyalty
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 28, 2011
Dubbed Rewards, Google is about to introduce a new product designed ...
- Citi, American Airlines Join For Elite Credit Card
Marketing Daily, - Tuesday, September 27, 2011
Citi Cards and American Airlines are adding to the Citi / AAdvanta ...
- Google Wallet Launch Expected, MasterCard First Credit-Card Partner
Online Media Daily, Steve Smith - Monday, September 19, 2011
While it lives only on one phone running on only one carrie ...
- UM Taps Pelham As EVP To Oversee MasterCard, Media Spend $500M Worldwide
MediaDailyNews, Steve McClellan - Thursday, August 25, 2011
Interpublic's Universal McCann has hired Barbara Pelham as executive vice president a ...
- Chase Campaign Supports New Sapphire Rewards
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The new enhancement offers cardmembers two points per dollar spent on trav ...
- AmEx Open Membership Has Its Privileges, Now You Can Earn Double For Buying Online Media
Online Media Daily, Tanya Gazdik - Tuesday, August 23, 2011
In what is likely the first credit card loyalty program ever bas ...
- AmEx Open Card Gives Points For Buying Online Media
Online Media Daily, - Monday, August 22, 2011
American Express Open, the small business division of American Express, just announc ...
- U.S. Bank Intros 'Penny Auction' Card
Marketing Daily, - Wednesday, August 3, 2011
U.S. Bank and SkoreIt, a leader in the online penny auction industr ...
- Mobile Payments Growth Slower Than Expected
Online Media Daily, Mark Walsh - Thursday, July 21, 2011
A new Gartner report is skeptical about whether NFC-based payment systems wi ...
- Google Offers Credit Card To Advertisers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
Google is introducing a credit card for its advertising customers. The car ...
- American Express Launches 'Link, Like, Love' App
Marketing Daily, - Tuesday, July 19, 2011
Card members can link their cards to the program on the Americ ...
- AmEx 'Likes' Facebook, Launches Coupon-Less Deals
Online Media Daily, Mark Walsh - Tuesday, July 19, 2011
In its latest effort to leverage social media, American Express has launch ...
- MasterCard Expanding 'Priceless' Experiences To The World
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
MasterCard Worldwide is taking its "Priceless" experiential program to major cities worldwid ...
- Facebook, AmEx Partner To Entice Small-Biz Advertising
Marketing Daily, Mark Walsh - Thursday, June 30, 2011
Small businesses now have a new way to buy advertising on Faceboo ...
- Facebook, AmEx Partner To Entice Small-Biz Advertising
Online Media Daily, Mark Walsh - Wednesday, June 29, 2011
Small businesses now have a new way to buy advertising on Faceboo ...
- Credit Card Freebies
Research Brief, Jack Loechner - Friday, June 24, 2011
According to Mintel Comperemedia, cash in the credit card industry is becomi ...
- Cars, Credit Cards Help Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 21, 2011
Ad spending for cars and credit cards is behind the 8.8% grow ...
- Credit Card Companies Offer Cold Hard Cash
Marketing Daily, Tanya Gazdik - Wednesday, June 15, 2011
According to Chicago-based Mintel Comperemedia, cash in particular is becoming the enticeme ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- Banks And Retailers Launch Ad War On Debit Fee Ruling
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 10, 2011
A small part of the financial regulation passed last year is centr ...
- Capital One Named Official Water Polo Card
Marketing Daily, - Monday, May 9, 2011
Capital One will serve as the official credit card of USA Wat ...