- Cross-Media Case Study: Snack Attack
OMMA Magazine, Christine Champagne - Wednesday, December 29, 2010
For many years, people ate plain old carrots, and they liked the ...
- 'Palm Beach Post,' Channel 5 Partner
Around the Net In Media, Fern Siegel - Thursday, December 30, 2010
The Palm Beach Post and WPTV-Channel 5 announced an agreement to fo ...
- Sears, Kmart Launch Netflix Rival
MediaDailyNews, Fern Siegel - Tuesday, December 28, 2010
Sears may have a new slogan: "Where America Shops ... for mov ...
- Special K Campaign 'Gains' Confidence, Loses Weight
MediaDailyNews, Karlene Lukovitz - Tuesday, December 28, 2010
This new year, Special K is putting its familiar, two-week weight lo ...
- Cross-Media Case Study: Show, Don't Tell
OMMA Magazine, Christine Champagne - Tuesday, November 9, 2010
When constructing the "Look What You Can Do"-themed campaign promoting the Olymp ...
- Tune-Up: Entertainment Radio, Source Interlink Expand Inventory
MediaDailyNews, Fern Siegel - Monday, December 27, 2010
Entertainment Radio Network, which syndicates radio shows based on established magazine brand ...
- Walden Heads House Communications Committee
Around the Net In Media, Fern Siegel - Sunday, December 19, 2010
Rep. Greg Walden (R-Ore.) will be the next chairman of the Hou ...
- Bloomberg Names 2 Exec Editors To Launch 'View'
Around the Net In Media, Fern Siegel - Friday, December 17, 2010
David Shipley and James P. Rubin will join Bloomberg News as executi ...
- CBS' Moonves Predicts Strong Sales, Upfront
MediaDailyNews, David Goetzl - Tuesday, December 7, 2010
CBS Corp. CEO Leslie Moonves said he finds Google TV a "ve ...
- Discovery Wants Incentive To Embrace TV Everywhere
MediaDailyNews, David Goetzl - Monday, December 6, 2010
It may be a while and take some serious money before Discove ...
- New Bloomberg Service Offers 'Financial Times'
MediaDailyNews, - Monday, December 6, 2010
The Financial Times and Bloomberg have teamed. FT customers with a corpora ...
- DirecTV Touts 'Anytime, Anywhere' Service
MediaDailyNews, David Goetzl - Friday, December 3, 2010
Cord-cutting apparently isn't having much of an impact at DirecTV. But t ...
- Barry Diller Upped At IAC, Liberty Exits
MediaDailyNews, Wayne Friedman - Thursday, December 2, 2010
Barry Diller is shifting his role at his IAC/Interactive Corp., making so ...
- Ex-Scripps Exec Heads Veria TV Programming
MediaDailyNews, - Wednesday, December 1, 2010
Veria TV, the wellness network, named Gabriella Messina head of programming. ...
- Status Quo: Pay TV Users Keep Cable, Satellite Subscriptions
MediaDailyNews, Wayne Friedman - Monday, November 29, 2010
Though new data suggests consumers are slowly abandoning pay TV services, o ...
- Netflix Smartly Positioned To Capitalize On Mobile Universe
On Media, Diane Mermigas - Sunday, November 21, 2010
Netflix is a success story for many reasons. There is a valuab ...
- TV Watchers: Paid TV Beats Free
MediaDailyNews, Wayne Friedman - Wednesday, November 17, 2010
Motorola Mobility, a subsidiary of the big maker of cable set-top boxe ...
- PIC, GreenLink Merge, Boon To Local TV Advertisers
MediaDailyNews, Wayne Friedman - Friday, November 12, 2010
PIC Media Group -- the longtime seller of national 10-second TV commercia ...
- Major Media Sites Get Coupons From eDeals.com
MediaDailyNews, Erik Sass - Friday, November 12, 2010
A number of major media groups, including Post Newsweek TV and C ...
- Viacom Sells Gaming Unit, 5% Uptick In Revs
MediaDailyNews, Wayne Friedman - Thursday, November 11, 2010
Viacom's troubled gaming unit, which includes its "Rock Band" video game, pull ...
- Mouse Squeaks: Disney 4Q Revs Drop
MediaDailyNews, Wayne Friedman - Thursday, November 11, 2010
Theme parks and its TV networks pulled down Walt Disney Co. fourth-quart ...
- TV Networks Consider Benefits Of Cross-Selling
MediaDailyNews, Wayne Friedman - Wednesday, November 3, 2010
Will more networks follow the CW's lead in cross-selling traditional TV sho ...
- Rebranding an Industry: From Magazine Publishing to Magazine Media
MediaDailyNews, Nina Link - Tuesday, November 2, 2010
The Magazine Publishers of America rebranded itself with a new name, tagli ...
- Scripps TV Revs Jump 31%, Online Up 35%
MediaDailyNews, Wayne Friedman - Tuesday, November 2, 2010
E.W. Scripps' third-quarter financial results follow a similar pattern for those med ...
- MSLO Revenues Stabilize Amid Broadcast Woes
MediaDailyNews, Erik Sass - Wednesday, October 27, 2010
Like many other big magazine publishers, Martha Stewart Living Omnimedia seems ...
- NBC Local Media Sets 'Nonstop' Launch Dates
Around the Net In Media, Fern Siegel - Sunday, October 24, 2010
NBC Local Media is rolling out its nonstop multicast channels, adding t ...
- Dish Network To Carry TBS, TNT Online
MediaDailyNews, Fern Siegel - Thursday, October 21, 2010
Dish Network will provide its subscribers with online access to TNT a ...
- Paramount Signs Digital Deal With Stiller
MediaDailyNews, - Wednesday, October 20, 2010
Paramount Digital Entertainment has signed an exclusive first-look deal with Red Ho ...
- ESPN's World Cup Multiplatform Usage Intense
Around the Net In Media, Fern Siegel - Wednesday, October 20, 2010
A record number of people watched the FIFA 2010 World Cup ...
- Taxi! CIMM Creates New Ad, Content Tracker
MediaDailyNews, Wayne Friedman - Tuesday, October 19, 2010
The Coalition for Innovative Media Measurement wants to create an industry standa ...