- The CW: Getting Digital Dollars, Not Digital Pennies
MediaDailyNews, Wayne Friedman - Friday, July 30, 2010
The CW's radical move this past upfront in June -- selling ...
- Turner Pushes 'TV Everywhere' With 2 Dedicated Sites
MediaDailyNews, David Goetzl - Wednesday, July 28, 2010
Offering a hint that networks may have another tactic in mind ...
- MSLO Sees Declines Moderate In 2Q
MediaDailyNews, Wayne Friedman, Erik Sass - Wednesday, July 28, 2010
Strong merchandising results improved Martha Stewart Living Omnimedia financials -- but t ...
- NBCU Taps 'CMO' Kessler For Cross-Platform Sales
MediaDailyNews, David Goetzl - Monday, July 19, 2010
Michele Kessler, the former head of global chocolate strategy at Mars, wi ...
- Study: Users Willing To Pay For TV Everywhere
MediaDailyNews, Wayne Friedman - Thursday, July 15, 2010
Good news for those TV Everywhere cable proponents: Not only do consume ...
- IDG Creates Content Works Unit
MediaDailyNews, - Wednesday, July 14, 2010
PCWorld and Macworld have formed Content Works, a new IDG division th ...
- SI.com, Turner Form Sales Partnership
MediaDailyNews, David Goetzl - Monday, July 12, 2010
In a corporate synergy move that could signal how difficult it ...
- Simultaneous TV Watching, Web Surfing Is Common
Around the Net In Media, Fern Siegel - Friday, July 9, 2010
If you never surf the Web while watching TV, you are distinct ...
- Exclusive: Relativity + Netflix Stream Pact Pushes Pay TV
Around the Net In Media, Fern Siegel - Wednesday, July 7, 2010
Relativity and Netflix announced their "groundbreaking deal to stream first run, stud ...
- Rich To COO, Interactive One
MediaDailyNews, - Tuesday, July 6, 2010
Interactive One, the digital division of Radio One, named former AOL executi ...
- Versus Gears Up For Armstrong's Final Tour de France
Around the Net In Media, Fern Siegel - Monday, July 5, 2010
The 2010 Tour de France will mark the last time Lance Armstro ...
- Media Planning: Advertisers Must Go 'Beyond Demographics'
MediaDailyNews, Wayne Friedman - Friday, July 2, 2010
Adding the Internet into a media plan that includes television is ...