- Sports Sponsorships Predicted To Outpace Gate Revs
MediaDailyNews, Steve McClellan - Tuesday, December 27, 2011
Sports sponsorships, which took a financial hit during the recession as markete ...
- Creative Must Improve To Secure Cross-Screen Engagement
MediaDailyNews, David Goetzl - Tuesday, December 27, 2011
When it comes to running integrated campaigns across multiple screens, some sal ...
- 'X Factor' Sponsors Score Cross-Platform
MediaDailyNews, Wayne Friedman - Saturday, December 24, 2011
Fox's "X Factor" may not have hit the ratings heights as promis ...
- NBA Sweetens Cable Pass To Appease Fans
MediaDailyNews, Wayne Friedman - Wednesday, December 21, 2011
Looking to perhaps curry favor over possible angry TV sports fans, t ...
- Invision Integrates Nielsen Ratings To Enhance Cross-Platform Buys
MediaDailyNews, David Goetzl - Tuesday, December 20, 2011
Invision, which offers a management system to steward advertising buys, said ...
- Kantar: Q3 Ad Spend Mixed, Cable Spikes
MediaDailyNews, Wayne Friedman - Monday, December 19, 2011
Kantar Media says U.S. advertising spending continues to slow down -- ju ...
- The Age of And
MediaDailyNews, Kathy Timko - Thursday, December 15, 2011
The argument that ITV has missed its opportunity because of the Internet ...
- Current TV Taps NBC News' Hartnett To Head Marketing
MediaDailyNews, Wayne Friedman - Wednesday, December 14, 2011
Midsize news channel Current TV has made two senior-level marketing appointments. Form ...
- Burnett, ATV8 Integrate TV WIth Social Platforms
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2011
TV producer Mark Burnett Productions has struck a deal with digital technolo ...
- AOL Revamps Services, Management
Online Media Daily, Gavin O'Malley - Tuesday, December 13, 2011
Is AOL planning another corporate reorganization? Yes. The company plans to combi ...
- Macy's: Cross-Channel Strategy Sparks Big Results
Marketing Daily, Sarah Mahoney - Wednesday, November 9, 2011
Fueled by strong sales and profits, Macy's says it is raising i ...
- Pandora Thinks Out Of Measurement Box, Turns Refrigerators Into Receivers
Online Media Daily, Steve McClellan - Thursday, November 3, 2011
Music company Pandora says it commands about a 4% share of a ...
- Sony Buys Out Ericsson
MediaDailyNews, Fern Siegel - Thursday, October 27, 2011
Sony Corp is going to take over its mobile phone joint ventu ...
- Streaming TV On Rise, More Millennials Watch Trad TV
MediaDailyNews, Wayne Friedman - Thursday, October 27, 2011
More Internet users are leading to more streamed TV or alternative ...
- CNBC, ESPN Sign Arbitron To Measure OOH
MediaDailyNews, David Goetzl - Wednesday, October 26, 2011
CNBC, which has long sought to quantify its significant viewing in offic ...
- Affinity's Magazine Study To Report Quarterly
MediaDailyNews, Fern Siegel - Wednesday, October 26, 2011
Affinity's American Magazine Study will begin reporting total brand audience estimates f ...
- Cross-Platform Sync Ad Draws 23% Interactivity Rates for USA Net, Ford
Online Media Daily, Steve Smith - Monday, October 24, 2011
A Ford Lincoln Mercury spot ran on the finale episode of USA ...
- TV Viewing Increases Cross-Platform
MediaDailyNews, David Goetzl - Thursday, October 20, 2011
Even with more media choices, the average American continues to watch mo ...
- Social and Mobile Trends Influence Ancillary Media Revenues
Online Media Daily, Pam Horan - Monday, October 10, 2011
While the display advertising market continues to provide publishers with a healt ...
- Multitask Mania: Viewers Watch TV, Discuss on Social Sites
MediaDailyNews, Wayne Friedman - Thursday, October 6, 2011
There is more multitasking social-media activity while watching television than ever befor ...
- Better Ad Recall With Multiplatform Viewing
MediaDailyNews, Wayne Friedman - Friday, September 30, 2011
Television still performs well when it comes to people remembering advertising ...
- Chrysler Rams Campaign Using Hispanic Outlets
MediaDailyNews, David Goetzl - Wednesday, September 28, 2011
As Hispanic-targeted media properties look to grab more dollars from the gener ...
- Hearst Launches 'HGTV Magazine'
MediaDailyNews, Erik Sass - Monday, September 26, 2011
Hearst Magazines and HGTV, a leading home and lifestyle brand will laun ...
- News Corp Nixes 'Simpson' Channel, Big Hopes For FX
MediaDailyNews, Steve McClellan - Wednesday, September 21, 2011
News Corp. COO Chase Carey said the company has "no immediate plan ...
- 'Top Chef,' Toyota Unveil Cross-Media Effort
MediaDailyNews, - Monday, September 19, 2011
Bravo's "Top Chef" is promoting a cross-media effort sponsored exclusively by Toyot ...
- Antenna Up: Channel Master Enters OTT Market
MediaDailyNews, Wayne Friedman - Tuesday, September 13, 2011
Channel Master, which has a longtime history as a maker of ...
- Collective, Rentrak Bridge TV To Internet Ad Gap
Online Media Daily, Laurie Sullivan - Friday, September 9, 2011
TV Accelerator -- launched jointly by Collective, which provides display and vid ...
- 2015: Business Shifts More $ From Trad To Emerging Media
MediaDailyNews, David Goetzl - Tuesday, August 30, 2011
A new report says small- and medium-sized businesses will continue to shi ...
- NBC's WCAU Multicasts ACC Football
MediaDailyNews, David Goetzl - Tuesday, August 30, 2011
In a sign of broadcasters continuing to experiment with multicast channels, t ...
- CNN Acquires iPad App Zite
MediaDailyNews, Mark Walsh - Tuesday, August 30, 2011
CNN said it had acquired Zite, the company behind the personalized iP ...