- 2015: Business Shifts More $ From Trad To Emerging Media
MediaDailyNews, David Goetzl - Tuesday, August 30, 2011
A new report says small- and medium-sized businesses will continue to shi ...
- NBC's WCAU Multicasts ACC Football
MediaDailyNews, David Goetzl - Tuesday, August 30, 2011
In a sign of broadcasters continuing to experiment with multicast channels, t ...
- CNN Acquires iPad App Zite
MediaDailyNews, Mark Walsh - Tuesday, August 30, 2011
CNN said it had acquired Zite, the company behind the personalized iP ...
- Best Buy, Sears, Target Lead In Cross-Channel
Marketing Daily, Sarah Mahoney - Monday, August 29, 2011
"Two years ago, when we did this study, only a small percenta ...
- Google Expanding TV Platform, Will Roll Out U.K. In 2012
MediaDailyNews, Steve McClellan - Monday, August 29, 2011
Google chairman Eric Schmidt said the company would launch a version ...
- Giants Bring Twitter To Games, Broadcasts
MediaDailyNews, Erik Sass - Monday, August 29, 2011
New cross-channel media initiatives are getting complicated. Take the latest social med ...
- MTV's Video Music Award Sponsors Push Cross-Platform Integrations
MediaDailyNews, David Goetzl - Thursday, August 25, 2011
Taco Bell is just one of MTV Video Music Awards sponsors usi ...
- Cross-Channel Effort Aid Marketing Effectiveness
Online Media Daily, Shattuck Groome - Friday, August 26, 2011
Integrated campaign management is a strategic imperative and will thrive once the ...
- ION, PMC Team For Cross-Platform Service
MediaDailyNews, - Wednesday, August 24, 2011
PMC and ION Television have launched Entertainment News Television, a cross-platform breaki ...
- Content Marketing's 'Now' Revolution
MediaDailyNews, Jeremy Sohn - Wednesday, August 24, 2011
Content is king. Brands need to dynamically create alternative forms of conte ...
- A Multiplatform Family in a Fragmented World
Online Media Daily, - Thursday, August 18, 2011
People consume content on multiple devices. It's imperative that brands and agenci ...
- Entravision: Dual TV/Radio Ad Campaigns Up Reach
MediaDailyNews, Wayne Friedman - Tuesday, August 16, 2011
Results from a TV-radio station test indicate that jointly selling radio a ...
- Behind The Scenes: NBCU To 'Preview' Fall Lineup Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, August 11, 2011
NBC Universal is again offering a half-hour promotional show this summer f ...
- Cable Nets Deliver $2B For News Corp.
MediaDailyNews, Wayne Friedman - Wednesday, August 10, 2011
Advertising revenues for cable networks surged 23% during News Corp.'s strong fisc ...
- Disney Posts Strong Return Cross-Business, Cable Revs Up 7%
MediaDailyNews, Wayne Friedman - Tuesday, August 9, 2011
Walt Disney posted strong revenue and advertising results for most of i ...
- Showtime Shuffles Executive Suite, Fogge Departs For NBC
MediaDailyNews, Wayne Friedman - Thursday, August 4, 2011
Longtime Showtime marketing executive Len Fogge is the new president of marketi ...
- Multichannel Group MTVX Pushes New Narrative Forms
Online Media Daily, Gavin O'Malley - Tuesday, August 2, 2011
In recognition of an increasingly multichannel world, MTV on Tuesday debuted ...
- Nielsen: African-Americans Watch Most TV, Asians Favor Net Video
MediaDailyNews, David Goetzl - Monday, August 1, 2011
New Nielsen data shows that African-Americans watch considerably more TV than oth ...