- Sports Sponsorships Predicted To Outpace Gate Revs
MediaDailyNews, Steve McClellan - Tuesday, December 27, 2011
Sports sponsorships, which took a financial hit during the recession as markete ...
- Creative Must Improve To Secure Cross-Screen Engagement
MediaDailyNews, David Goetzl - Tuesday, December 27, 2011
When it comes to running integrated campaigns across multiple screens, some sal ...
- 'X Factor' Sponsors Score Cross-Platform
MediaDailyNews, Wayne Friedman - Saturday, December 24, 2011
Fox's "X Factor" may not have hit the ratings heights as promis ...
- NBA Sweetens Cable Pass To Appease Fans
MediaDailyNews, Wayne Friedman - Wednesday, December 21, 2011
Looking to perhaps curry favor over possible angry TV sports fans, t ...
- Invision Integrates Nielsen Ratings To Enhance Cross-Platform Buys
MediaDailyNews, David Goetzl - Tuesday, December 20, 2011
Invision, which offers a management system to steward advertising buys, said ...
- Kantar: Q3 Ad Spend Mixed, Cable Spikes
MediaDailyNews, Wayne Friedman - Monday, December 19, 2011
Kantar Media says U.S. advertising spending continues to slow down -- ju ...
- The Age of And
MediaDailyNews, Kathy Timko - Thursday, December 15, 2011
The argument that ITV has missed its opportunity because of the Internet ...
- Current TV Taps NBC News' Hartnett To Head Marketing
MediaDailyNews, Wayne Friedman - Wednesday, December 14, 2011
Midsize news channel Current TV has made two senior-level marketing appointments. Form ...
- Burnett, ATV8 Integrate TV WIth Social Platforms
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2011
TV producer Mark Burnett Productions has struck a deal with digital technolo ...
- AOL Revamps Services, Management
Online Media Daily, Gavin O'Malley - Tuesday, December 13, 2011
Is AOL planning another corporate reorganization? Yes. The company plans to combi ...