- The Role Of Mobile In The Omnichannel Purchase Journey
Mobile Insider, Naghi Prasad - Thursday, April 30, 2015
Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do the ...
- ComScore, CIMM Unveil Cross-Measurement Results
MediaDailyNews, Erik Sass - Monday, April 27, 2015
A consortium of big media companies has joined forced with online measureme ...
- Maker Tightens Its Relationship With Disney
Online Video Daily, P.J. Bednarski - Tuesday, April 28, 2015
Maker Studios today was to announce 15 new video projects and sa ...
- Have a Singular Voice Across All Channels
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, April 27, 2015
Brands we know and love have a voice and a way ...
- Future Proofing For A World Of Autonomous Marketing Platforms
MediaDailyNews, Nikhil Sethi - Monday, April 27, 2015
The next generation of digital audience platforms -- delivering really compelling experienc ...
- Updating CRM For The Digital Age
Marketing Insider: Cross-Channel, Sean Baker - Monday, April 20, 2015
Digital is fragmenting not only the types of channels and content availab ...
- National TV Ads Weak In Q1, Digital Makes Big Gains
MediaDailyNews, Wayne Friedman - Friday, April 17, 2015
Cable TV networks showed a 1% improvement in advertising revenues -- includi ...
- Connective Media Turns Sports Into A Global Commodity
MediaDailyNews, Michael Pfahl - Friday, April 17, 2015
For generations, a sport's popularity has revolved around television rights and acces ...
- Gannett, ViewLift To Develop Sports Video Services
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2015
Gannett's partnership with application provider ViewLift to develop digital sports video servic ...
- Cross Promotion Now: Disney Will Live Stream Star Wars Content to Hype New Film
Around the Net in Video, P.J. Bednarski - Wednesday, April 15, 2015
Today, the keepers of the franchise, now owned by Disney, are mo ...
- AOL Launches Cross-Screen Programmatic Ad Platform 'One'
Real-Time Daily, Tyler Loechner - Tuesday, April 14, 2015
Just over one year after announcing plans to roll all of i ...
- Bridging The Mobile Gap
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, April 13, 2015
Mobile sites are rarely optimized for the tasks that shoppers want ...
- Drawbridge Tunes-Up Viewability
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 7, 2015
Drawbridge announced the ability to confirm viewability and brand safety metrics acro ...
- Data Or Creative: The Chicken Or The Egg Dilemma
Marketing Insider: Cross-Channel, Dan Swartz - Monday, April 6, 2015
Tension in the data/creative relationship is probably all too familiar for ma ...