- Reporter's Notebook: McKinsey's Heller Talks Analytics
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, October 31, 2016
Jason Heller, global lead for digital marketing operations at McKinsey & Co ...
- Adbrain Adds Seattle Office, Makes Key Hires
Real-Time Daily, Tobi Elkin - Friday, October 28, 2016
Adbrain, a provider of cross-device technology, announced on Friday that it open ...
- Video Marketers Must Capture Consumers' Shift To Interactivity
Real-Time Daily, Philip Rosenstein - Thursday, October 27, 2016
Viewership is down for the NFL so far this year, it w ...
- AT&T-Time Warner Deal Is Mostly About Defense
Around the Net in Real-Time, Tobi Elkin - Monday, October 24, 2016
A Wall Street Journal report argues that the $85 billion tie-up betwe ...
- DoubleVerify Expands Mobile In-App Viewability, Adds New Partners
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digit ...
- Vemba, SpotX Partner On Video Syndication Suite
Real-Time Daily, Philip Rosenstein - Wednesday, October 12, 2016
Vemba, a video discovery and distribution platform, and SpotX announced on Wednesd ...
- Time Inc. Mags Available On Ziosk Tablets In Restaurants
Publishers Daily, Sara Guaglione - Monday, October 10, 2016
Time Inc. has entered a partnership with Ziosk to have content fr ...
- Aldo Trial Tech To Merge Offline And Online
Around the Net In MAD London, Sean Hargrave - Thursday, October 6, 2016
Aldo is trialling in-store technology that aims to merge the customer's ecommer ...
- Cross-Media Ad Selling Expected To Rise For TV Advertisers
Television News Daily, Wayne Friedman - Monday, October 3, 2016
With traditional TV viewing continuing to show declines, a greater percentage ...