- LiveWorld Moves From Facebook Streams To Mobile Messaging
Social Media & Marketing Daily, Laurie Sullivan - Thursday, March 17, 2016
LiveWorld is piloting the next generation of social tools that will mo ...
- M&C Saatchi Acquires U.S. UX Specialist MCD Partners
MAD, Steve McClellan - Wednesday, March 16, 2016
The acquisition pairs Saatchi's CRM and direct marketing unit LIDA with MC ...
- Date Night Mentality Keeps Email Fresh
Email Insider Europe, Sean Hargrave - Wednesday, March 16, 2016
Don't ditch the make-up or watch the game in your underwear; ke ...
- Focus On Customers And Brand-Building, Not Tech And Headlines
London Blog, Sean Hargrave - Monday, March 14, 2016
SXSW will have great tips, but conferences in London reminded marketers ...
- Brand Value Being Replaced By Customer Relations In Valuing Companies
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
An analysis of British brands bought between 2005 and 2014 by Markabl ...
- Customer Experience And Brand Value Are The Same Thing
London Blog, Sean Hargrave - Monday, March 7, 2016
As research shows, customer experience has leapfrogged brand value in company valuatio ...
- How Fast Can Your Brand Reverse?
London Blog, Sean Hargrave - Wednesday, March 2, 2016
Celebrity endorsement and slick marketing is great -- but if you c ...
- Merkle Acquires Comet, Uses Real-Time Data To Influence Behavior
MediaDailyNews, Laurie Sullivan - Wednesday, March 2, 2016
Merkle announced Wednesday its seventh acquisition in two years. The company boug ...