- The Problem With "Big Data"
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 31, 2012
Writing in The New York Times, Steve Lohr warns marketers to ta ...
- 2013 Predictions From Online Ad, Marketing Experts
Online Media Daily, Laurie Sullivan - Friday, December 28, 2012
Welcome to online advertising and marketing in 2013, where opt-in push advertisi ...
- Verklin: Yep, It's Still About Data
Data and Targeting Insider, Steve Smith - Friday, December 28, 2012
Now that data is so "big" and all, let's check in wi ...
- Will Big Data Replace Strategic Thinking?
Search & Performance Insider, Gord Hotchkiss - Thursday, December 27, 2012
Anyone who knows me knows I love strategy. I have railed incessant ...
- The Internet Of Things And The Data It Will Produce
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 26, 2012
After pushing the limits of business, connectivity now reaches into consumer devic ...
- You Need A Weatherman To Know Which Way The Data Flows
Data and Targeting Insider, Steve Smith - Friday, December 21, 2012
A group within The Weather Channel is leveraging data way beyond ...
- Wyden Unveils Bill That Limits Data Caps
Online Media Daily, Wendy Davis - Thursday, December 20, 2012
A lawmaker on Thursday introduced a bill that would limit Internet servi ...
- Go Big Or Go Home -- With Your Email Strategy & Data Smarts
Email Insider, Kara Trivunovic - Thursday, December 20, 2012
"Relevance" used to be the biggest catchphrase in email marketing, followed close ...
- Brands Not Ready For Mobile Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 19, 2012
Internet and mobile data will drive ad targeting for Verizon Wireless, thou ...
- The FTC Asks Data Brokers How They Mine Web
Online Media Daily, Wendy Davis - Tuesday, December 18, 2012
Turning its attention to data brokers, the Federal Trade Commission on Tuesd ...
- comScore Creates Framework To Integrate Siloed Data
Online Media Daily, Laurie Sullivan - Friday, December 14, 2012
comScore has created an unduplicated multiplatform measurement system that combines data fr ...
- Consumers Favor Search For Holiday Shopping
Online Media Daily, Gavin O'Malley - Friday, December 14, 2012
Consumers are turning to search engines in record numbers this holiday seaso ...
- 'Journeying' Toward Cross-Channel, One-To-One Targeting
Data and Targeting Insider, Steve Smith - Friday, December 14, 2012
By marrying Polk's data for predicting auto buying intent at a granul ...
- Frances' Owni Crowdsourcing Funding Ideas
Around the Net In OMD Europe, Nina Lentini - Wednesday, December 12, 2012
French news site Owni, which specialises in data journalism, is inviting use ...
- Data Driven Marketing
Show Daily, Laurie Sullivan - Thursday, December 13, 2012
CMOs have a difficult time. CEOs want CMOs to show them t ...
- How Mark Jeffery Defines Big Data
Show Daily, Laurie Sullivan - Thursday, December 13, 2012
Taking less than sophisticated data, integrating into sophisticated systems, and turning ...
- UK Government To Redraft Communications Data Bill
Around the Net In OMD Europe, Nina Lentini - Tuesday, December 11, 2012
No 10 says the PM remains committed to giving police and securi ...
- Zettabytes Of Data Could Prompt Partnerships
Data and Targeting Insider, Laurie Sullivan - Thursday, December 13, 2012
Too many raw statistics overwhelm marketers -- but not enough means lo ...
- Havas Digital Moves To Data Attribution Strategy
Online Media Daily, Laurie Sullivan - Tuesday, December 11, 2012
Havas Digital is mapping out a strategy to support content attribution ...
- Networked Insights Taps Hartman As SVP, Sales
Online Media Daily, Fern Siegel - Monday, December 10, 2012
Networked Insights named Thomas Hartman as senior vice president of sales a ...
- Epic Promises To Destroy 'History-Sniffing' Data
Online Media Daily, Wendy Davis - Wednesday, December 5, 2012
Epic Media Group has agreed to destroy all data it collected v ...
- What Brands Think About DMPs
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 5, 2012
Ad targeting, improving return on investment and centralizing data remain the t ...
- 360i Releases Big Data Road Map
Online Media Daily, Laurie Sullivan - Monday, December 3, 2012
Digital agency 360i will release guidelines Tuesday that offer up a ro ...
- Cameron, Clegg Unite Over Data Concern
Around the Net In OMD Europe, Nina Lentini - Sunday, December 2, 2012
The changes recommended by Lord Justice Leveson to the special treatment journalis ...