- Big Value In Big Data
MarketingTools: CRM, Joe McFadden - Thursday, May 30, 2013
A vital aspect of the big data movement is it provides re ...
- Amazon Launches Single Login For Multipurpose Platforms
Online Media Daily, Laurie Sullivan - Wednesday, May 29, 2013
Amazon will allow its more than 200 million active customers to l ...
- Experian Takes Universal View Of Data
Online Media Daily, Mark Walsh - Thursday, May 23, 2013
Marcus Tewksbury, global vice president of product strategy, Experian Marketing Services, sa ...
- Lack Of Data About Data Drives Opportunity
Online Media Daily, Mark Walsh - Thursday, May 23, 2013
Richard Frankel, president, Rocket Fuel, argues that there won't be a standa ...
- Data Is Springboard For Product Development
Online Media Daily, Laurie Sullivan - Thursday, May 23, 2013
Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new produ ...
- Staking Your Category Claim
Marketing Daily, Laura Patterson - Thursday, May 23, 2013
Understanding customers' needs, wants, and buying process in a category helps markete ...
- Data: The Next Natural Resource?
RTBlog, Tyler Loechner - Thursday, May 23, 2013
Chris McCann, president, 1-800-Flowers.com, called data the world's next natural resource duri ...
- Thinking Of Data As A Natural Resource
Show Daily, Tyler Loechner - Thursday, May 23, 2013
At OMMA DDM in IWNY this morning, 1-8000-Flowers President Chris McCann call ...
- Consumers Are Not "Ad Targets"
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
At OMMA DDB, today, attendees shouldn't think of consumers as "ad targets ...
- How IBM Commercializes Watson Post-'Jeopardy'
Data and Targeting Insider, Laurie Sullivan - Tuesday, May 21, 2013
Remember Watson, the artificial intelligence software IBM created to compete on t ...
- Weather.com Develops Real-Time Data Ad Targeting
Online Media Daily, Laurie Sullivan - Friday, May 17, 2013
Weather.com has begun using audience segmentation data from Lotame to develop real-ti ...
- Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
Online Media Daily, Joe Mandese - Friday, May 17, 2013
In a battle to control the future of the ad industry's currenc ...
- Turner Recast As Multiscreen Video Company
MediaDailyNews, David Goetzl - Wednesday, May 15, 2013
Accentuating a theme during upfront week, Turner sought to convey Wednesday th ...
- Twitter Acquires Data-Focused Companies For Real-Time Analytics
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 15, 2013
Twitter's focus continues to turn toward real-time marketing and the data th ...
- Opening Pandora's Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue's Stack
Online Media Daily, Joe Mandese - Wednesday, May 15, 2013
Popular Internet radio service Pandora this morning announced that it has ful ...
- Twitter Buys Data Analyzer Lucky Sort
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 14, 2013
Twitter just bought data analytics start Lucky Sort. The company is “kno ...
- Killing Third-Party Cookies Will Not Save Branded Publishers
Online Media Daily, Mark S. Zagorski - Tuesday, May 14, 2013
Programmatic ad buying and selling, with its unique capability to extract t ...
- Data Mining 'Pee-Pee:' Selling Mastery In The Age Of Personal Analytics
Data and Targeting Insider, Steve Smith - Monday, May 13, 2013
A 'pee sensor' for your kid's diaper? When you are done chucklin ...
- The High Price of Bad Targeting And Data Complacency
Data and Targeting Insider, Steve Smith - Friday, May 10, 2013
Consumers are a lot less happy with customer service both online a ...
- House Lawmakers Unveil App Privacy Bill
Online Media Daily, Wendy Davis - Thursday, May 9, 2013
Lawmakers on Thursday introduced a mobile privacy bill that would require a ...
- Retailers, CPGs Need To Iron Out Demand Chain
Marketing Daily, Sarah Mahoney - Wednesday, May 8, 2013
While supply-side excellence is pretty much a given these days, CPG compani ...
- MEC Launches Digital Attribution Platform, Marketers Gain Consumer Data
Online Media Daily, Steve McClellan - Wednesday, May 8, 2013
After an 18-month development process, MEC has launched a digital attribution platfo ...
- High-Risk Data Collection Seen Across Web Sites
Marketing Daily, Tanya Gazdik - Tuesday, May 7, 2013
A cross-industry study of Web data collection activity reveals the "significant" exte ...
- Are Current Technologies Truly Capable Of Data Wrangling?
RTBlog, Tyler Loechner - Wednesday, May 8, 2013
I was invited to watch a Festival of Media Global 2013 pan ...
- Four Steps For Diving Into Big Data
Marketing Daily, David Booth - Tuesday, May 7, 2013
Although experience should never be understated in the art of marketing, addi ...
- Amazon: If the Customer Doesn't Request it, Send Anyway!
Show Daily, Stephanie Miller - Thursday, May 2, 2013
Amazon's program is incredibly customer centric. It was rather surprising to he ...
- Amazon: If the Customer Doesn't Request it, Send Anyway!
Show Daily, Stephanie Miller - Thursday, May 2, 2013
Amazon's program is incredibly customer centric. It was rather surprising to he ...
- The Doggy Dog World Of Data, Coupons
Data and Targeting Insider, Laurie Sullivan - Thursday, May 2, 2013
I take my soft-coated wheaten terrier to a veterinarian that provides ...