Tag results for "data management" for August 2015
- TRUST, A New System That Spots Online Ads With Rights ProblemsExtreme Reach, a video advertising management and delivery solutions provider, has introduc ...
- Strategies Need Data StorytellersCEOs wants to see results. Measurement tools don't always tell the stor ...
- Solving The Difficulties Behind Affiliate AttributionHow much conversion credit should affiliates receive for any given transaction? T ...
- 11% Plan to Get a Wearable Fitness Tracker, 71% Don'tData needs connections. The more connected devices there are the more da ...
- Moasis Launches Location-Targeting Platform For Brands, AgenciesMoasis, a location tech company, announced the launch of Moasis for Advertise ...
- We Are All Ashley MadisonIf we are speaking of luring the weak into following their wor ...
- Spotify Stirs Consumer-Privacy DebateDespite the endless protestations of privacy advocates, consumers seem increasingly willing ...
- Google Loses Data After Lightning StrikesThe Google Cloud Platform center in Belgium lost some data after fo ...
- How Real-Time Global Offline Data Makes Its Way OnlineWhat do you get when crossing offline real-time data with online informati ...
- Ad Tech Benefits From High Frequency TradingBoth programmatic advertising and real-time bidding face similar technological issues around spee ...
- Google's Project Sunroof Generates Leads For Local ServicesGoogle on Monday introduced Project Sunroof, which maps the planet's solar potenti ...
- It's Sales That Should Be Concerned By Data-Driven Mad Men, Not The CIOData-driven marketing has led many to speculate about the changing nature ...
- Yieldbot's Real-Time Ad Vision Gets Boost From New Hire Joel HallJoel Hall -- newly appointed VP of products at Yieldbot, which hel ...
- CDOs Become C-SweetenedIn the next 12 to 18 months, 57% of CIOs believe t ...
- Content Personalization: A Secret Driver of the Over-The-Top RevolutionContent personalization is an important part of providing users with a positi ...
- Zeotap Uses Extra Funding To Expand Tech OpsZeotap announced plans to recruit more engineers for its tech center ...
- Neustar, MarketShare Partner To Share Marketing DataNeustar, an ad tech company that provides real-time data and analytics ...
- The In-House Trilogy, Part 1: Data ManagementLet's begin the initial piece of a three-part series on taking programmat ...
- Amazon Studio Chief Proclaims Data Isn't Everything When it comes to the rapidly expanding TV and movies division ...
- Location Tracking Is The New Attribution EngineMobile is like a portable people meter. When configured properly it c ...
- Microsoft Bing Taps Interana To Analyze Search Trends, Patterns In Event DataThe need to analyze the massive amounts of clickstream event data th ...
- Falcon Social, DataSift Team For Facebook DataTrying to get a leg-up on other social-media management platforms, Falcon Soci ...
- Ad Tech Blending Digital, Physical WorldsAdvertising technologies continue to blend the digital and physical worlds. The mo ...
