- AOL Chief Tim Armstrong's Gambit To Build A Digital-Ad Empire At Verizon
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 30, 2016
The Wall Street Journal reports that AOL CEO Tim Armstrong is angli ...
- Fishing For Biz, Time Inc. Launches Harpoon: Media Shop With Regional Focus
Publishers Daily, Erik Sass - Monday, March 28, 2016
Time Inc. is launching a new digital media strategy and services, call ...
- 3 Reasons For The Rise Of Data Science In Marketing
Real-Time Daily, Eric Farng - Friday, March 25, 2016
Data science is important for marketers because it helps local businesses reac ...
- Netflix Dupes Smartphone Users With Secret Slowdowns
PolicyBlog, Wendy Davis - Friday, March 25, 2016
Netflix stunned the industry today with its admission that for more th ...
- France Fines Google For Failing To Censor Search Results Worldwide
Daily Online Examiner, Wendy Davis - Thursday, March 24, 2016
France's data protection regulators are fining Google $112,000 for failing to broad ...
- Big Data Has A New Buzzword Rival -- Small Data
Around the Net In MAD London, Sean Hargrave - Wednesday, March 23, 2016
"Campaign" spoke to author Martin Lindstrom at the industry launch of h ...
- Alphabet Launches Unfiltered.News
Around the Net In Publishing, Gavin O'Malley - Monday, March 21, 2016
Jigsaw, Alphabet’s tech incubator, just launched Unfiltered.News -- an experimental site th ...
- Razorfish Toronto Names Marco Bailetti VP Data Science
MAD, Larissa Faw - Friday, March 18, 2016
While Bailetti most recently worked at Franklin Templeton Investments, he is ...
- The Barbarian Group Helps IBM Customers 'See' Big Data
MAD, Larissa Faw - Friday, March 18, 2016
The latest in a series of films for the client is to ...
- Kantar Helps Sibling GroupM Shops Boost Their Planning Acumen With New 'Live Panel'
MAD, Steve McClellan - Monday, March 21, 2016
WPP's GroupM is collaborating with Kantar to bolster its agencies' planning capabilitie ...
- Microsoft Gives Marketers Video Rating Data On Par With Traditional TV
MediaDailyNews, Laurie Sullivan - Friday, March 18, 2016
U.S. digital video ad spending will reach $9.84 billion in 2016, accordi ...
- Real-Time Data Revolution On Its Way, Says Unilever
Around the Net In MAD London, Sean Hargrave - Thursday, March 17, 2016
A revolution is coming in the way brands and organisations gather custom ...
- Facebook Bows 'Lift API' To Give More Marketers Ability To Study Ads' Impact
Around the Net in Real-Time, Tobi Elkin - Thursday, March 17, 2016
The world of measurement tools is on the move with Facebook's rece ...
- Pitney Bowes Uses IoT Data To Improve Operations, Physical Mail Delivery
AI & IoT Daily, Laurie Sullivan - Tuesday, March 15, 2016
Pitney Bowes has created a method to pull in data from ea ...
- Fox TV Releases New Products For Ad Buys
MediaDailyNews, Wayne Friedman - Tuesday, March 15, 2016
Joining all big TV network groups, Fox is unveiling a number ...
- U.S. Marketers Think Location Data Is Important, But Don't Trust It
Mobile Marketing Daily, Ben Frederick - Monday, March 14, 2016
Some 75% of marketers say they think location-based marketing is important f ...
- Coca-Cola Takes Rewards Program To Cashless Pay, Vending Machines
Mobile Marketing Daily, Laurie Sullivan - Saturday, March 12, 2016
AUSTIN, TEXAS: Coca-Cola will introduce IOS and Android in their respective "nati ...
- John Oliver Makes Apple's Case For Encryption
PolicyBlog, Wendy Davis - Monday, March 14, 2016
Influential comedian John Oliver, who helped galvanize public support for net neutrali ...
- The MultiChannel Balancing Act For Publishers
Publishers Daily, Daniel Meehan - Monday, March 14, 2016
Driving monetization in a multichannel mobile world requires a new paradigm f ...
- Insider's Guide To New EU Data Regulations
Email Insider Europe, Sean Hargrave - Wednesday, March 9, 2016
Email marketers, tech teams and copywriters must act now to inform a ...
- Salesforce Launches Financial Services Cloud
Email Marketing Daily, Jess Nelson - Tuesday, March 8, 2016
Salesforce announced the launch of its Financial Services Cloud on Tuesday, wi ...
- More Investment In Data Integrations To Come At Xaxis
Around the Net in Real-Time, Tobi Elkin - Friday, March 4, 2016
AdExchanger's Ryan Joe has a revealing conversation with Xaxis Global CEO Bri ...
- Opera Mediaworks Partners With Unacast To Extend Ad Data
Mobile Marketing Daily, Ben Frederick - Wednesday, March 2, 2016
Opera Mediaworks, the mobile marketing and advertising platform under the umbrella ...
- Nielsen Completes Acquisition Of Pointlogic
Real-Time Daily, Tobi Elkin - Thursday, March 3, 2016
Nielsen on Thursday announced that it completed its acquisition of Pointlogic, ...
- Time Inc. Completes Acquisition of Viant
Real-Time Daily, Tobi Elkin - Thursday, March 3, 2016
Time Inc. on Thursday announced that it completed the acquisition of Via ...
- Where Does The Data Go After A Presidential Campaign Is Suspended?
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 2, 2016
AdExchanger takes a look at what becomes of data after a presidenti ...