- Omnicom's Annalect Will Merge Offline And Online Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 30, 2011
With Annalect, Omnicom Media Group is quietly rolling out a strategy identifyi ...
- Online Ad Targeting Will Aid Political Agendas
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 23, 2011
Ramping up for the 2012 U.S. elections, Pandora became the latest Intern ...
- Turn Officially Unveils European Rollout
Online Media Daily, Joe Mandese - Tuesday, November 22, 2011
Turn, a major player in the display advertising technology and data marketpla ...
- Will comScore Data Validation Help Calm Advertisers' Fears?
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 16, 2011
comScore has begun to validate eXelate's audience intent data. Measuring the audien ...
- Yahoo Acquires interclick For $270 Million, Enhances Data Targeting
Online Media Daily, Mark Walsh - Tuesday, November 1, 2011
Yahoo announced Tuesday it has agreed to acquire behavioral targeting network intercli ...