MediaPost Publications - Tag: data-targeting

Tag results for "data-targeting" for March 2012

Facebook Says Data Goes Underused On Most Web Sites
Around the Net In OMD Europe, Nina Lentini - Friday, March 30, 2012
Speaking at Facebook's first event dedicated to UK marketers, Christian Hernandez-Gallardo, direct ...
Marketers Need To Master Verbal Messaging
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 28, 2012
Marketers whose jobs entail targeting ads and collecting consumer data must ha ...
Is There An App For This? Congress Asks Disclosure From 34 iOS Publishers
Data and Targeting Insider, Steve Smith - Friday, March 23, 2012
Congress wants 34 iOS app developers to disclose what data they a ...
Viacom Surrounds Advertisers With Cross-Platform Data Tool
MediaDailyNews, Wayne Friedman - Wednesday, March 21, 2012
Upping its emphasis on metrics across traditional TV and new digital medi ...
Online, Offline Data Ad Platforms Emerge
Online Media Daily, Laurie Sullivan - Wednesday, March 21, 2012
Charging into the next phase of online advertising, a bevy of compani ...
Marketers Failing to Use "Big Data"
The Social Graf, Erik Sass - Monday, March 12, 2012
Advertisers are getting access to mountains of information about consumers from soci ...
A New Behavior: News Readers Willing To Pay?
Data and Targeting Insider, Steve Smith - Friday, March 9, 2012
The paid content platform Press+ defends the potential for subscription revenue again ...