- Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data
Online Media Daily, Laurie Sullivan - Friday, July 27, 2012
Ad agencies need quality third-party data to mix with their clients' da ...
- Content Is The New Creative
Data and Targeting Insider, Steve Smith - Friday, July 27, 2012
At the OMMA Display shows this week, I noted a general realizati ...
- Third-Party Cos. Can Sell Google Cloud Services
Online Media Daily, Laurie Sullivan - Wednesday, July 25, 2012
Google has announced a partnership program that allows third-party companies to u ...
- Lead With The Data
Show Daily, Laurie Sullivan - Wednesday, July 25, 2012
Do companies lead with data when planning campaigns? At the MediaPost OM ...
- Does Ad Industry Need Data Rating Service?
Show Daily, Laurie Sullivan - Wednesday, July 25, 2012
Perhaps the industry needs a data ratings service to quantify numbers comi ...
- How Digital Influences TV
Show Daily, Laurie Sullivan - Wednesday, July 25, 2012
Iteration means tolerating testing and failure before reaching success, said Tyrone Anderso ...
- TagMan Management Identifies Multichannel ROI, Risks
Online Media Daily, Laurie Sullivan - Sunday, July 22, 2012
As TagMan prepares to introduce a mobile application tag management tool, t ...
- Pew: Value Of 'Big Data' Debated
Online Media Daily, Mark Walsh - Friday, July 20, 2012
Madison Avenue has harnessed the power of Big Data to pinpoint t ...
- Forever Becoming: Paying Lip Service To Personalization
Data and Targeting Insider, Steve Smith - Friday, July 20, 2012
According to a new survey of marketers by eConsultancy, more companies a ...
- Targeting Your Next-Generation Wallet
Data and Targeting Insider, Steve Smith - Friday, July 13, 2012
The mobile wallet is an idea that has been more appealing ...
- You're Gonna Need A Bigger Boat
Marketing: Entertainment, Doug Chavez - Thursday, July 12, 2012
Nearly all the entertainment brands I have worked with are always looki ...
- Yahoo Rolls Out Genome
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 11, 2012
Yahoo bought interclick last November for $270 million, and this week t ...
- Great CRM Is All About Live Data
MarketingTools: CRM, Neil Rosen - Tuesday, July 10, 2012
You're hearing it here, if not first, then at least loud a ...
- Yahoo Launches 'Genome' Analytics Tool
Raw, Mark Walsh - Monday, July 9, 2012
Yahoo today went live with
Genome, the audience analytics service ...
- Tracking report: Google And Facebook Rule The Data Waves
Data and Targeting Insider, Steve Smith - Thursday, July 5, 2012
With more and more free analytics and sharing tools available from publisher ...
- Mining 'Big Data' For Political Donors
Online Media Daily, David Dowhan - Thursday, July 5, 2012
Red states and blue states and often predictable in their political allegiance ...
- Cause Marketing and Big Data
Marketing: Causes, Paul Jones - Tuesday, July 3, 2012
Few topics are hotter in information technology right now than big dat ...