- How Much Would Brands Pay For individual Customer Data?
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 31, 2013
Companies need to create new revenue streams by making data the produc ...
- How To Get More From KPIs
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 30, 2013
Jay Taylor gives us some tips on how to gain more fr ...
- Getting Real With RTB: 23% Of Advertising Now Using It
Data and Targeting Insider, Steve Smith - Monday, July 29, 2013
RTB accounts for almost a quarter of online ads from the t ...
- The Mobile Customer as Data vs. Customer Data
MobileShopTalk, Chuck Martin - Thursday, July 25, 2013
The world of data tracking for mobile commerce is getting much mo ...
- The Data Pool: Adhesive Forms Retargeting Co-op To Move Up The Funnel
Data and Targeting Insider, Steve Smith - Monday, July 22, 2013
Chad Little, founder of Fetchback, argues that retargeting has become "commoditized," a ...
- Marketers Taking Active Role From IT To Manage Tags
Online Media Daily, Laurie Sullivan - Friday, July 12, 2013
Marketers have begun to take the reins from IT and have beco ...
- PCH Subsidiary Launches Mobile Ad-Targeting Platform
Online Media Daily, Laurie Sullivan - Wednesday, July 10, 2013
Publishers Clearing House, known for taking chances on emerging technologies, has fou ...
- Market Research Firms On Downward Trend
Marketing Daily, Tanya Gazdik - Tuesday, July 9, 2013
Despite modest gains during the two previous years, U.S. marketing research fir ...
- Twitter To Start Retargeted Ads
Data and Targeting Insider, Steve Smith - Friday, July 5, 2013
Twitter is joining Facebook in allowing advertisers to target Promoted Tweets ...
- Data Platform Brings Faster Service
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 3, 2013
The ad tech industry seems to have become obsessed with speed. T ...
- Voltari Looks To Four Data Points For Targeting Mobile Ads
Data and Targeting Insider, Steve Smith - Monday, July 1, 2013
The company formerly known as Motricity is taking four key data poin ...