- AgilOne Analyzes Online Shopping To Avoid Costly Product Returns
Online Media Daily, Laurie Sullivan - Tuesday, December 31, 2013
Product returns will become the most costly piece for brands and retaile ...
- Mobile Is Still About The Fun Factor, So Don't Kill The Experience
Data and Targeting Insider, Steve Smith - Monday, December 30, 2013
As indispensable as mobile has become as a shopping, digital data too ...
- Why Do I Still Get So Much Junk Mail In The Era Of Big Data?
MarketingTools: CRM, D. Daniel Ziv - Tuesday, December 24, 2013
It's amazing how much junk mail we continue to receive, considering t ...
- Data Security Trumps Privacy And Tracking Among Consumer Concerns
Data and Targeting Insider, Steve Smith - Monday, December 23, 2013
Consumers naturally show more concern about identity theft than online privacy, B ...
- BlueKai, Visual IQ Partner, Enhance Brands' Ability To Target Audiences
Online Media Daily, Laurie Sullivan - Wednesday, December 18, 2013
Visual IQ, which supports analytics and attribution modeling to understand how med ...
- Rockefeller Criticizes Data Brokers At Senate Hearing
Online Media Daily, Wendy Davis - Wednesday, December 18, 2013
The head of the Senate Commerce Committee, Sen. Jay Rockefeller (D-W.Va.), sa ...
- Wunderman, MEC 'Choreograph' A New Venture
MAD, Steve McClellan - Monday, December 16, 2013
WPP sibling agencies Wunderman and MEC have launched a joint venture call ...
- Marin, BlueKai Partner For Search Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, December 16, 2013
Marin Software will begin to offer a targeting option that integrates firs ...
- 77% of Shoppers OK with Sharing Location for Targeting, IF...
MobileShopTalk, Chuck Martin - Friday, December 13, 2013
As mobile technology for in-store shopper targeting becomes more refined, the questi ...
- What Marketers Need to Know Before They Onboard
Programmatic Insider, Jeff Sporn - Thursday, December 12, 2013
Big data is a big deal, both in and outside the advertisi ...
- Simulmedia Gains $25M In Funding
Online Media Daily, Fern Siegel - Tuesday, December 10, 2013
Simulmedia, a targeted television advertising company, closed a $25 million Series ...
- Twitter Taps Pitney Bowes Location Data For Mobile
Online Media Daily, Laurie Sullivan - Tuesday, December 10, 2013
Twitter has entered into a multi-year licensing agreement with Pitney Bowes ...
- Weather FX To Support 3 Million Data Points For Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, December 9, 2013
Weather FX will make available more than 3 million data points relat ...
- Push Personalization: The Message Is The Medium
Data and Targeting Insider, Steve Smith - Monday, December 9, 2013
Personalizing your conversation with users through messaging may be more effective th ...
- Focus On The Consumer
Research Brief, Jack Loechner - Thursday, December 5, 2013
Data summarized by Brian Ferrario at Sociamantic, and presented in an infographi ...
- Varick Partners With Semcasting For Location Targeting Tech
Real-Time Daily, Tyler Loechner - Tuesday, December 3, 2013
Varick Media Management is expected to today announce a partnership with Semcastin ...