- Big Beacon Revenue to Come from Advertising
Connected Thinking, Chuck Martin - Thursday, July 30, 2015
Beacons will be big in the world of the Internet of Thin ...
- Audience Data Expenditure Dips In Q1 Following Holiday Surge
RTBlog, Tyler Loechner - Thursday, July 30, 2015
Marketers spent less on audience data used for targeting in digital ...
- Marketers Need Smart Data To Target Indian Mobile User
Mobile Marketing Daily, Ben Frederick - Tuesday, July 28, 2015
Marketers targeting Indian millennial mobile users need to move beyond demographic da ...
- A Mass Medium Without Mass Media: Live TV Losing Default Status
Data and Targeting Insider, Steve Smith - Monday, July 27, 2015
Live TV is no longer the default experience for an emerging generati ...
- L'Oreal Chief Digital Officer Says Digital Investment Paying Off
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
Technology and beauty may seem like unlikely bedfellows, as most people li ...
- Will 'Direct Response' Ads Undermine 'My Response' To Instagram?
Data and Targeting Insider, Steve Smith - Monday, July 20, 2015
Instagram is about to open its platform to all advertisers, using self-ser ...
- Corralling the Data Around Mobile Shopping
MobileShopTalk, Chuck Martin - Thursday, July 16, 2015
For some parts of mobile shopping, it's all about the numbers. Anyo ...
- Amazon's Next Two Decades Will Be All About Data And Content
Around the Net In MAD London, Sean Hargrave - Thursday, July 16, 2015
While the first 20 years of Amazon were about goods and logistic ...
- Google Launches Eddystone, a New Open Beacon Standard
Connected Thinking, Chuck Martin - Wednesday, July 15, 2015
Google just gave beaconing around the world a big boost. A n ...
- Real-Time Email Optimization Goes Live, Relies On Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 15, 2015
Most content management systems support fixed editorial and advertising content at t ...
- Gameloft Solves For Mobile Monetization By Going 100% Direct
Data and Targeting Insider, Steve Smith - Monday, July 13, 2015
Tired of ceding control and revenue share to ad nets and exchange ...
- Brands Need To Show Rewards For Customer Data To Ensure It's Clean
London Blog, Sean Hargrave - Friday, July 10, 2015
The secret is out the bag. Consumers know their data is wor ...
- Simulmedia Brings TV Ad Tech To App Marketers
RTBlog, Tyler Loechner - Friday, July 10, 2015
TV ad tech firm Simulmedia has long -- with long being ...
- Manchester City's Owner Signs Data Deal To Coordinate Marketing Across Clubs
Around the Net In MAD London, Sean Hargrave - Wednesday, July 8, 2015
Manchester City FC is aiming to coordinate marketing activities and data shari ...
- YouTube Multichannel Networks Worth Billions
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 8, 2015
Some multichannel networks on YouTube are worth billions and growing. London-based analy ...
- Millennials' Beacon Reach: 38% of Moms, 20% of Women
Connected Thinking, Chuck Martin - Tuesday, July 7, 2015
Millennial moms are poised to be beaconed. Whether or not they reali ...
- Emotion-Based Interfaces: Or, My Quantified Self Is Really Starting To Bug Me
Mobile Insider, Steve Smith - Tuesday, July 7, 2015
T-3's ingenious "hands-free Tinder" app will use Apple Watch's heart-rate monitor ...
- Internet of Things And The Next Wave Of Targeting Data
Data and Targeting Insider, Steve Smith - Tuesday, July 7, 2015
The Internet of Things will turn every item on every store she ...
- Cabelas Finds A Way To Manage Mounds Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2015
Companies often talk about the massive teams of data scientists and t ...
- Emotion-Based Interfaces: Or, My Quantified Self Is Really Starting To Bug Me
MoBlog, Steve Smith - Thursday, July 2, 2015
T-3's ingenious "hands-free Tinder" app will use Apple Watch's heart-rate monitor ...
- British Postal Service Aims Low With Retargeted Snail Mail
Online Media Daily, George Simpson - Wednesday, July 1, 2015
Royal Mail is the primary postal service for the U.K. (think USP ...
- Possibility Of New Laws Send Brands To Monitor Behavior Across Sites
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 1, 2015
Laws like the Harmful Digital Communications bill that passed in New Zeala ...