- AOL Chief Tim Armstrong's Gambit To Build A Digital-Ad Empire At Verizon
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 30, 2016
The Wall Street Journal reports that AOL CEO Tim Armstrong is angli ...
- Less Than One In 10 Gamers Block Arkadium-Targeted Ads In U.S.
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 30, 2016
Fixing the ad-blocking crisis is proving more difficult than previously thought, especial ...
- How To Hold Your Data Provider Accountable
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 28, 2016
Manish Ahuja, chief product officer at Qualia, talks about the state ...
- Deep Linking Is The Sleeping Giant Of Mobile Marketing
Mobile Marketing Daily, Deepankar Katyal - Thursday, March 24, 2016
Deep linking is a giant step for mobile publishers and app develope ...
- Big Data Has A New Buzzword Rival -- Small Data
Around the Net In MAD London, Sean Hargrave - Wednesday, March 23, 2016
"Campaign" spoke to author Martin Lindstrom at the industry launch of h ...
- Adobe Positions Cross-Device Co-op As An Alternative To Facebook/Google
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 23, 2016
AdExchanger's Kelly Liyakasa reports that Adobe is hoping to fill a vo ...
- Lattice Engines Launches Lead Enrichment
Email Marketing Daily, Jess Nelson - Friday, March 18, 2016
Predictive marketing company Lattice Engines announced the launch of Lead Enrichment ...
- Real-Time Data Revolution On Its Way, Says Unilever
Around the Net In MAD London, Sean Hargrave - Thursday, March 17, 2016
A revolution is coming in the way brands and organisations gather custom ...
- Finish Line Boosts Revenue With Data-Driven Email Campaign
Email Marketing Daily, Jess Nelson - Wednesday, March 16, 2016
Athletic apparel retailer Finish Line was awarded the eTail Best-In-Class Award f ...
- Gfk MRI Builds Political Ad Targeting Data Segments
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 16, 2016
GfK MRI has partnered with data management platforms (DMPs) to launch ...
- Avoid The Tyre Kickers And Focus On The Profitable Personas
MAD London, Hellena Marsh - Tuesday, March 15, 2016
It's easy to drill down with data to find out too mu ...
- Going Beyond Data-Driven Marketing To True Intent-Driven Campaigns
Real-Time Daily, Tom O’Regan - Monday, March 14, 2016
Marketers may be pledging allegiance to data-driven marketing, but still aren't su ...
- What Brand Advertisers Can Learn From Marketing Politics
Marketing: Politics, Taylor West - Thursday, March 10, 2016
The 2016 presidential election has garnered its fair share of publicity ov ...
- Horizon Becomes Blab's First Agency Partner To Build 'Conversation Segments'
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2016
Horizon Media became Blab's first agency partner to use the predictive company ...
- Beacons Man Up For The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, March 6, 2016
Beacon business is getting bigger. When beacons first started out a whi ...
- More Investment In Data Integrations To Come At Xaxis
Around the Net in Real-Time, Tobi Elkin - Friday, March 4, 2016
AdExchanger's Ryan Joe has a revealing conversation with Xaxis Global CEO Bri ...
- Nielsen Completes Acquisition Of Pointlogic
Real-Time Daily, Tobi Elkin - Thursday, March 3, 2016
Nielsen on Thursday announced that it completed its acquisition of Pointlogic, ...
- Time Inc. Completes Acquisition of Viant
Real-Time Daily, Tobi Elkin - Thursday, March 3, 2016
Time Inc. on Thursday announced that it completed the acquisition of Via ...
- Billboards That Can See You And Collect Data
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 1, 2016
The New York Times reports that Clear Channel Outdoor America which h ...
- Turner Broadcasting Turns To IBM's Watson For Predictive Analytics
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 1, 2016
Turner Broadcasting will use IBM’s Watson platform to help its advanced ...