- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- Experian, Neustar Partner On Data Onboarding Cross-Platform
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, ...
- Why Real Time Isn't Fast Enough
SearchBlog, Laurie Sullivan - Thursday, June 30, 2016
"Real time" isn't real time in most media. Predictive analysis really isn ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of targ ...
- Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. Th ...
- In Flip-Flop, Facebook Denies Suggesting Friends Based On Location
PolicyBlog, Wendy Davis - Tuesday, June 28, 2016
Yesterday, Facebook said it drew on location information when suggesting friends. Toda ...
- Accessing Data For The Internet Of Me
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, June 27, 2016
"A New Paradigm for Consumer Data," bashes the concept it's the consum ...
- Targeting Millennial Moviegoers More Complex Than First Thought
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 22, 2016
Some think millennials are generally less interested in going to the movi ...
- Neustar, Simulmedia Partner For Linear TV Activation, Measurement
Real-Time Daily, Tobi Elkin - Wednesday, June 22, 2016
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesd ...
- What Does Microsoft's Pricey Acquisition Of LinkedIn Mean?
RTBlog, Tobi Elkin - Monday, June 20, 2016
Is Microsoft's acquisition of LinkedIn a data play? An identity play? ...
- IBM Finally Reveals Why It Bought The Weather Company
Around the Net in Real-Time, Tobi Elkin - Thursday, June 16, 2016
People are still talking about IBM Corp.'s 2015 acquisition of The Weath ...
- Mobile Local Search Ad Share To Decline, But Maintains Largest Share
SearchBlog, Laurie Sullivan - Thursday, June 16, 2016
Search will account for 57% of the local-targeted mobile ad spend ...
- How Email Is Turning Lookers Into Bookers
EuroMail, Sean Hargrave - Wednesday, June 15, 2016
Browsing behaviour gives a new dimension to customer data, providing brands wi ...
- Microsoft Purchase Of LinkedIn Is A Data And Advertising Play
Around the Net In MAD London, Sean Hargrave - Tuesday, June 14, 2016
Microsoft is buying LinkedIn for $26.2bn in a deal that the t ...
- Germany's Programmatic Ad Spending To Jump 45% In 2016
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 14, 2016
Spending on programmatic display advertising is rising in Germany, and is expect ...
- DataXu Names TV Veteran Tore Tellefsen To Head Up TV Solutions Team
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 14, 2016
DataXu on Monday announced the appointment of Tore Tellefsen as vice preside ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- Madison Avenue, Meet Pepper The Robot
Connected Thinking, Chuck Martin - Wednesday, June 8, 2016
Marketing messaging via robots is on the way, even if the substan ...
- Email Marketing Success Driven By Data
Email Marketing Daily, Jess Nelson - Tuesday, June 7, 2016
The return of investment on email marketing skyrockets when marketers successfully levera ...
- Blueshift Launches Personalization Studio
Email Marketing Daily, Jess Nelson - Wednesday, June 8, 2016
Marketing automation company Blueshift announced the launch of a technology platform Tuesd ...
- Personalization Drives Product Sales; Companies Invest Elsewhere
MobileShopTalk, Chuck Martin - Tuesday, June 7, 2016
One of the big promises of mobile has been personalization. Highly releva ...
- Bluecore Extends Marketing Personalization Across Channels
Email Marketing Daily, Jess Nelson - Monday, June 6, 2016
Email marketing company Bluecore announced the launch of Bluecore Ads on Monda ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Study Finds Limitations In Traditional Analytics Tools, Suggests Self-Serve Approach
Real-Time Daily, Tobi Elkin - Wednesday, June 1, 2016
A new study conducted by Metamarkets finds that despite the growth ...