• by Jess Nelson , June 6, 2016

Email marketing company Bluecore announced the launch of Bluecore Ads on Monday, an extension of the company’s personalization technology to additional advertising channels beyond email.

Bluecore Ads marks Bluecore’s entrance into the advertising world. The cross-channel marketing platform streamlines customer data to offer a consistent messaging experience across email, display advertising, Facebook and Google AdWords.

With Bluecore Ads, display advertising is transformed from simply showing products that a customer has already viewed to offering a more engaging experience by highlighting product changes, inventory drops and promotional discounts on display advertisements.   

Bluecore offers a customer experience platform that helps marketers discover valuable insights from large volumes of data. Bluecore’s data services analyze consumer behavior alongside product catalogue information, enabling marketers to quickly deploy advertising messages based on real-time actions.

Fayez Mohamood, CEO and cofounder of Bluecore, asserts that one of Bluecore’s distinguishing characteristics is its ability to easily ramp up client accounts quickly and to align varying types of data.

Additional product features include advanced segmentation, syncing audiences across channels and an easy integration into marketing and advertising platforms.

Personalization is no longer simply in the wheelhouse of email marketing, and cross-channel personalization is now the expectation of consumers.

The rise of the cross-channel marketer is a discussion topic at this week’s Email Insider Summit, hosted by MediaPost at The Ritz-Carlton on Amelia Island in Florida, and with representatives from Adobe, Visa, PGA Tour and Etsy participating in the conversation.