Tag results for "decarbonization"
- Internet Users Want Sustainability Standards For Digital AdsThe Acceptable Ads Committee is calling for the ad industry to rai ...
- OOH Media Rep Billups Adds Carbon Impact Data, Offsets TooThe deal, which utilizes Cedara's carbon analytics, ultimately will provide a "carb ...
- Teads Adds CTV, Omnichannel Carbon Emissions MeasurementReporting gives advertisers and agencies a holistic view of emissions from campaign ...
- Is AI Poised To Become A Top Carbon Culprit?Microsoft's new AI model, Phi-2, is capable of running on devices a ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom LineToday there is growing pressure for marketers to measure and decrease t ...
- Dentsu Launches Decarbonization Effort For JapanSimilar efforts are underway in Europe and the U.S., but Dentsu sa ...
- Carbon Cleanup In Aisle NineWhile Kroger still is working on a metric measuring the carbon outp ...
- Media Buyers Move Dollars To Cut Emissions In CampaignsDriven by sustainability and ability to measure campaigns, OpenX partnered with carb ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To RiseCalifornia governor Gavin Newsom says he will sign legislation requiring large compani ...
- Weathering Climate Change: What Ad Buyers Can Do About ItAd Net Zero provides a roadmap for the advertising industry. But wi ...
- Drone-Based OOH Cleared For Takeoff In MiamiThe new dservice promises advertisers greater flexibility, accountability and lower costs d ...
- Digital Advertising Has A Huge Problem: Carbon EmissionsIndependent digital performance agency Fifty.io has integrated Scope3 into its platform ...
- What Green Coding For Websites And Apps Is - And Why It MattersData centers consume 3% of the planet's electricity. Ben DeBow, CEO ...
- Toyota Launches $9 Million Global Sustainable Cities ChallengeEntry to the first stage of the challenge is open to ci ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle FindsA link between sustainable ad practices and positive attention metrics shows th ...
- Sharethrough Exchange Automatically Removes High-Carbon Ad SitesThe initiative is intended to put pressure on high-carbon sites, provide ...
- Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3Microsoft partnered with Scope3 to offer its partners a way to redu ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, SustainabilityLoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply ChainPublishers and advertisers working to launch ad inventory that emits less carb ...
- How Teads Reduced Carbon Emissions For Ad Media When Working With Scope3Global media platform Teads shared the key carbon benefits of working wi ...
- Conde Nast Plans To Reach Carbon Neutrality By 2030Conde Nast expects to take a leadership role, encouraging suppliers to me ...
- GroupM Unveils 'Channel-Level' Carbon Calculator, Factors All Media In The MixThe new omnichannel calculator was developed with Scope3, which is working wi ...
- U.S. Rollout Is Ascential To Ad Net Zero, Er, I Mean EssentialThe good news is that the ad industry has been developing ...
- Attention Metrics Insights, And Why They Are Becoming So PopularEighty-three percent of UK marketers say attention metrics are important in reduci ...
- Media Agency of the Year: MindshareMindshare's brand refresh separated the terms "mind" and "share" to connote ...
- Media Agency Holding Company of the Year: GroupMThis most likely is the most anticlimactic Agency of The Year awa ...
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital AdvertisingThe Green Supply Path Initiative is aimed at helping the ad indust ...
- Cannes Lions Add Sustainability Reporting To Awards SubmissionsThe "non-compulsory" reporting utilizes Ad Net Zero's five-point methodology as a gui ...
- Media All Star: Krystal OlivieriIf data is the "new currency," then Krystal Olivieri might also ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMOGood-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
